Methodology Playbooks / Marketing > Content Marketing
How to generate New and Unique Website Users

Here are some proven tactics, as well as dashboards to track your progress and ways to share results as they happen.

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What are users?

“Users” are Google Analytics’ way of defining unique visitors.

Any time a new visitor lands on your website, Google Analytics assigns them a unique ID, or client ID, that’s stored in a cookie in your browser.

So say you visited our website in Chrome, your Chrome browser received a Google Analytics cookie with a client ID. When you return, GA will then log you as a returning user rather than a new visitor.

If, however, you visit our website a second time, this time using Safari, you’d receive a separate client ID, and therefore GA would recognize you as two users.

“Users” and “Sessions” are vastly different, as one user can log multiple sessions on your website.

“New users” would simply be the total number of never-before-seen unique users on your website during a given timeframe.

Here are some longer-form articles you might find helpful:

How to Grow Your Organic Traffic: Dozens of Marketers on What Works.
Hear from dozens of marketers as they share the strategies that work for growing your organic traffic, how to execute them, and the results you can expect.
How to Leverage the Right Data to Increase Website Traffic & Conversions.
In this episode of Data Snacks, Remington Begg of Impulse Creative shares how to leverage your analytics to increase the traffic and leads on your website.
List of Tactics
  • Advertise. This one is obvious, but two of the most effective and cost-efficient methods of advertising are targeting lookalike audiences on Facebook, and/or identifying the target audience by using Similar Audiences on Google Ads.
  • Create more content. Creating new content has several benefits – long term search potential, short-term potential via social media promotions and email, and the potential to continually grow your email subscribers which will, in turn, drive more traffic.
  • On-page SEO. Creating new content isn’t the only way to drive more traffic. You can get more out of the existing content you have by optimizing for specific keywords and adding supporting meta descriptions, headlines, internal links, image alt text, and more to increase the search visibility of important pages on your website.
  • Build external links. Search engines rely on other websites to inform their algorithms of the importance of other sites. Read: 10 Creative Ways to Build Links & Outrank Your Competitors.
How to Track Users

When you monitor your impact as you implement your plan, you're also empowered to adapt your approach as needed in order to stay on track.

The following dashboard templates are plug-and-play and will allow you and your team to track progress toward the KPI and goal you've outlined.

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Share results as they happen

Sharing results - good and bad - as things happen, allows you and your team to celebrate victories, do more of the activities that produce results, and course-correct when things aren't working.

Most importantly, it creates an environment where everyone feels in control of the company's performance next week, month, quarter, and beyond.

Set up a Scorecard and Alert in order to keep you and your team up-to-date on your progress toward the goal you selected earlier.

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