Ground Up Podcast

Working Backwards: How to Set Client Goals & Expectations

Jessica Miller and Sandie Young, both long-tenured members of PR 20/20, share insights on setting goals, exceeding client expectations, and building a great marketing agency.

John Bonini on May 18, 2018 • 1 minute read

Between the two of them, Jessica Miller and Sandie Young have 12 years of collective experience in working with and growing PR 20/20 into one of the premier digital marketing agencies.

That’s not hyperbole.

PR 20/20 has written the blueprint–both literately and figuratively–as Paul Roetzer, founder of PR 20/20, has published two books on the work they’ve done, experiences they’ve encountered, and lessons learned in building and sustaining a great agency.

Pricing and packaging, profitability, goal setting, employee and client retention–as someone with a background in the agency space, PR 20/20 was an agency I looked at as one that had it all figured out.

So what is it exactly that they’ve figured out?

Pete recently spent some time with both Miller and Young to hear first hand the lessons learned in delivering great client experiences, and ultimately, growing a successful agency.

Subscribe to Ground Up on iTunes and hear honest portrayals of the hard stuff, breakthroughs, and lessons learned from starting or growing a business.

Content and tools mentioned in the podcast:

  1. How to Get Executive Buy-in for Marketing
  2. How to Set Performance-Driven Marketing Goals
  3. Are You Tracking Marketing Metrics Daily? Experts Agree, You Should Be
  4. Marketing Agency Blueprint
  5. Marketing Performance Blueprint
  6. Marketing Agency Insider
  7. Point-Pricing for Marketing Agencies
  8. Marketing Score
  9. Marketing Growth Hackathon
  10. Marketing Gameplan
  11. Marketing Artificial Intelligence Institute
About the author
John Bonini is Director of Marketing at Databox. He's passionate about building brands that tell great stories. Connect with him on Twitter @bonini84.

Get practical strategies that drive consistent growth

Read some
You may also like...
Read more

The 4 Principles G2’s CMO Used to Grow Monthly Organic Visitors from 500k to 5 Million

Rapid growth is hard—consistent rapid growth at scale is even more of a challenge. Here, Ryan Bonnici explains the 4 principles that helped G2 10X organic visitors.

Ground Up Podcast   |  Mar 17 2020

Read more

The 3-Step Approach HubSpot’s VP of Marketing Uses to Set Goals for Continuous Growth

HubSpot’s VP of Marketing, Kieran Flanagan, recently shared the key learnings that helped HubSpot instill a culture of growth throughout the entire company.

Ground Up Podcast   |  Feb 26 2020

Read more

Vimeo’s Journey to Full-Service SaaS & One Million Paying Subscribers

On this episode of Ground Up, Vimeo’s Melissa Matlins dives deep into Vimeo’s journey to become a full-service video platform and how they’re repositioning the brand to support that.

Ground Up Podcast   |  Dec 9 2019