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Salesforce CRM Campaign Type

The Return on Investment by Campaign Type metric measures the effectiveness of different marketing campaigns in terms of revenue generated compared to the cost of the campaign. It helps businesses to identify the most profitable marketing channels and optimize their marketing strategy accordingly.

With Databox you can track all your metrics from various data sources in one place.

Campaign Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Campaign Type"?
The Return On Investment by Campaign Type metric in Salesforce measures the effectiveness of marketing campaigns based on the revenue generated compared to the cost of running the campaign. This allows organizations to determine which campaigns are generating the highest ROI, and make data-driven decisions to allocate resources and optimize their marketing strategy towards the most profitable campaigns. By analyzing ROI by campaign type, businesses can identify successful tactics and constantly improve their decision-making for marketing campaigns, ultimately leading to higher revenues and profitability.
Example: Increased ROI by targeting specific customer segments through personalized marketing campaigns, resulting in a higher conversion rate and increased revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Campaign Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Campaign Type using Databox, follow these steps:

  1. 1
    Connect Salesforce CRM that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Campaign Type on the Performance screen
  6. 6
    Get Campaign Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Campaign Type
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Salesforce CRM integration with Databox Track Campaign Type from Salesforce CRM in Databox GET STARTED

General

  • Description
    The Return on Investment by Campaign Type metric measures the effectiveness of different marketing campaigns in terms of revenue generated compared to the cost of the campaign. It helps businesses to identify the most profitable marketing channels and optimize their marketing strategy accordingly.
  • Category
    Sales
  • Date Added
    2015-04-28

Specification

  • Metric Type
    current
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Hourly, daily, weekly, monthly, yearly, quarterly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from now to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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