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Salesforce CRM
Campaign Type
The Return on Investment by Campaign Type metric measures the effectiveness of different marketing campaigns in terms of revenue generated compared to the cost of the campaign. It helps businesses to identify the most profitable marketing channels and optimize their marketing strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Campaign Type"?
The Return On Investment by Campaign Type metric in Salesforce measures the effectiveness of marketing campaigns based on the revenue generated compared to the cost of running the campaign. This allows organizations to determine which campaigns are generating the highest ROI, and make data-driven decisions to allocate resources and optimize their marketing strategy towards the most profitable campaigns. By analyzing ROI by campaign type, businesses can identify successful tactics and constantly improve their decision-making for marketing campaigns, ultimately leading to higher revenues and profitability.
Example: Increased ROI by targeting specific customer segments through personalized marketing campaigns, resulting in a higher conversion rate and increased revenue.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Campaign Type in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Campaign Type using Databox, follow these steps:
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1Connect Salesforce CRM that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Campaign Type on the Performance screen
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6Get Campaign Type performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Campaign Type
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionThe Return on Investment by Campaign Type metric measures the effectiveness of different marketing campaigns in terms of revenue generated compared to the cost of the campaign. It helps businesses to identify the most profitable marketing channels and optimize their marketing strategy accordingly.
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CategorySales
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Date Added2015-04-28
Specification
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Metric Typecurrent
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesHourly, daily, weekly, monthly, yearly, quarterly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from now to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Default FormatPercentage
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Cumulative GraphNo
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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