Video View Rate by Ad measures the percentage of impressions that result in video views at the individual ad level, providing granular insights into creative performance. This breakdown helps identify which specific video ads and creative approaches are most effective at driving viewer engagement. Understanding view rate performance for each ad enables precise optimization of creative elements and informs future video content development strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video View Rate by Ad using Databox, follow these steps:
Impressions by Ad Group measures how often ads within specific ad groups are shown to users, revealing the reach of different audience targeting combinations. This granular view helps identify which audience segments and targeting strategies provide the greatest exposure for your ads. By analyzing impressions at the ad group level, advertisers can optimize their targeting parameters and improve overall campaign visibility.
Impressions by Ad tracks how frequently individual ads are shown to users, providing detailed insights into the visibility of specific creative executions. This metric helps identify which ad designs and messages achieve the highest exposure within your target audience. Understanding impression performance at the individual ad level enables continuous optimization of creative elements to maximize ad visibility and reach.
Spend tracks your total monetary investment in Reddit advertising, providing a comprehensive view of your advertising costs across all campaigns and initiatives. This metric helps evaluate your overall advertising investment and enables calculation of key performance ratios like ROI and ROAS. Understanding your spend patterns helps optimize budget allocation and ensures your advertising investments align with your business objectives.
CPV by Ad Group measures the average cost per video view at the ad group level, revealing which audience targeting combinations deliver video views most cost-effectively. This granular view helps identify the specific audience segments and targeting strategies that minimize cost while maximizing video engagement. Understanding CPV performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency in video campaigns.
Engaged Clicks measure the number of meaningful interactions users have with your Reddit ads that go beyond standard clicks. These interactions indicate a deeper level of interest and engagement with your ad content, showing users who take additional actions after the initial click. By tracking engaged clicks, advertisers can identify which content and targeting strategies drive the most valuable user interactions and optimize their campaigns accordingly.
Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.
Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
Key Conversion Total Count tracks the absolute number of key conversions generated through your Reddit advertising efforts. This metric provides a clear measure of how many valuable user actions have been completed across all your campaigns. By monitoring the total conversion count, you can assess the overall effectiveness of your advertising strategy in driving desired user behaviors.