ECPM by Community measures the effective cost per thousand impressions within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective reach. This metric helps identify communities where your advertising budget can achieve the best return on investment in terms of impression volume. Understanding ECPM performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.
With Databox you can track all your metrics from various data sources in one place.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM by Community using Databox, follow these steps:
CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Spend by Keyword analyzes advertising investment across different keywords, providing insights into how your budget is being used across various targeting terms. This metric helps identify which keywords are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns by keyword enables continuous refinement of your keyword targeting strategy and helps optimize budget allocation for maximum efficiency.
ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Video Completion Rate by Ad measures the percentage of users who watched individual video ads from start to finish. This metric helps identify which specific video creatives and messaging approaches maintain viewer attention throughout the entire duration. By analyzing completion rates at the individual ad level, advertisers can optimize their video content strategy and creative elements to maximize viewer retention and engagement.
Video Viewable Impressions by Campaign tracks the number of viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement. By analyzing viewability at the campaign level, marketers can identify successful strategies and optimize underperforming campaigns for better video ad exposure.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.