CPC by Community measures the average cost per click within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective engagement. This metric helps identify communities where your advertising budget can achieve the best return on investment. Understanding CPC performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.
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CTR by Ad Group analyzes click-through rates at the ad group level, revealing how different audience targeting combinations and creative approaches perform in terms of user engagement. This granular view helps identify which specific audience segments and targeting strategies generate the highest engagement rates with your ads. Understanding CTR performance by ad group enables advertisers to optimize their targeting parameters, refine audience segments, and improve overall campaign efficiency.
CPV by Campaign measures the average cost per video view across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and targeting approaches are delivering video views most cost-effectively. By analyzing CPV at the campaign level, advertisers can optimize their budget allocation and refine their video campaign strategies to achieve better ROI.
Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Frequency by Campaign measures the average number of times users are exposed to ads within specific advertising campaigns on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the campaign level. By tracking frequency by campaign, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different campaign objectives.
Video Completion Rate by Ad measures the percentage of users who watched individual video ads from start to finish. This metric helps identify which specific video creatives and messaging approaches maintain viewer attention throughout the entire duration. By analyzing completion rates at the individual ad level, advertisers can optimize their video content strategy and creative elements to maximize viewer retention and engagement.
Video Completion Rate by Community tracks the percentage of users who watched video ads to completion within specific Reddit communities or subreddits. This metric helps identify which communities provide the most engaged video audiences and where viewers are most likely to consume video content in full. Understanding completion rates by community enables advertisers to optimize their video targeting strategy and allocate budget to the most receptive subreddit audiences.
Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.