CPC by Ad tracks the average cost per click for individual ads, providing detailed insights into which specific ad creatives generate the most cost-effective user engagement. This metric helps identify the creative elements and messaging approaches that deliver clicks at the lowest cost. By analyzing CPC at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC by Ad using Databox, follow these steps:
CTR by Ad measures the click-through rate of individual ads, providing detailed insights into which specific ad creatives and messages drive the highest engagement rates. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing CTR at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Impressions measure the total number of times your Reddit ads are displayed to users, providing essential data about your advertising reach and visibility. Each impression represents an opportunity for your brand to capture user attention and drive engagement with your content. This metric helps evaluate your campaign's overall exposure and is crucial for understanding your share of voice on the platform.
Spend by Keyword analyzes advertising investment across different keywords, providing insights into how your budget is being used across various targeting terms. This metric helps identify which keywords are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns by keyword enables continuous refinement of your keyword targeting strategy and helps optimize budget allocation for maximum efficiency.
ECPM by Ad tracks the effective cost per thousand impressions for individual ads, providing detailed insights into which specific ad creatives achieve impressions most cost-effectively. This metric helps identify the creative elements and messaging approaches that deliver reach at the lowest cost. By analyzing ECPM at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
Video Starts by Campaign tracks the number of video ad starts within each campaign, providing insights into how different campaign strategies drive video engagement. This metric helps identify which campaign approaches are most effective at getting users to begin watching video content. By analyzing video starts at the campaign level, advertisers can optimize their campaign strategies and budget allocation to maximize video view initiation rates.
Video Starts by Ad tracks the number of video ad starts for each individual ad, providing detailed insights into which specific video creatives successfully capture viewer attention. This metric helps identify the most effective combinations of thumbnails, titles, and preview content that drive users to begin watching video ads. By analyzing video starts at the ad level, advertisers can continuously optimize their creative approach and improve the initial engagement rate of their video campaigns.
Video Viewable Impressions by Campaign tracks the number of viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement. By analyzing viewability at the campaign level, marketers can identify successful strategies and optimize underperforming campaigns for better video ad exposure.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.