Video Starts by Ad tracks the number of video ad starts for each individual ad, providing detailed insights into which specific video creatives successfully capture viewer attention. This metric helps identify the most effective combinations of thumbnails, titles, and preview content that drive users to begin watching video ads. By analyzing video starts at the ad level, advertisers can continuously optimize their creative approach and improve the initial engagement rate of their video campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Starts by Ad using Databox, follow these steps:
Clicks by Campaign provides detailed insights into how many users are actively engaging with ads across your different campaigns on Reddit. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving user interaction. Understanding click performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Video Completion Rate by Keyword analyzes the percentage of users who watched video ads to completion when targeted by specific keywords, providing insights into which search terms attract the most engaged video viewers. This metric helps identify keywords that not only drive initial views but also maintain viewer attention throughout the entire video duration. Understanding completion rates by keyword enables advertisers to optimize their keyword targeting strategy to reach audiences most likely to consume video content completely.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.
Key Conversion ECPA by Campaign shows the effective cost per acquisition for key conversions within each campaign. This metric helps advertisers identify which campaigns are most cost-efficient at driving valuable conversions. By analyzing ECPA at the campaign level, marketers can optimize budget allocation and targeting strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Reddit Leads by Community tracks the number of leads generated within specific subreddit communities. This metric helps marketers understand which community audiences are most likely to engage with lead forms and become qualified prospects. By analyzing lead generation performance at the community level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results within the most relevant subreddits.