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Reddit Ads Frequency by Ad

Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.

With Databox you can track all your metrics from various data sources in one place.

Frequency by Ad 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency by Ad"?
Frequency by Ad measures how often users see specific ad creatives, helping prevent creative fatigue and optimize the exposure level of individual ads.
Example: A content team tracks ad-level frequency to determine when to rotate creative assets and maintain optimal engagement levels.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Frequency by Ad in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency by Ad using Databox, follow these steps:

  1. 1
    Connect Reddit Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency by Ad on the Performance screen
  6. 6
    Get Frequency by Ad performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency by Ad
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Reddit Ads integration with Databox Track Frequency by Ad from Reddit Ads in Databox GET STARTED

General

  • Description
    Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
  • Category
    Reach
  • Subcategory
    Individual Ad Exposure
  • Date Added
    2025-02-17

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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