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ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM by Campaign using Databox, follow these steps: