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Reddit Ads ECPM by Campaign

ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.

With Databox you can track all your metrics from various data sources in one place.

ECPM by Campaign 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ECPM by Campaign"?
ECPM by Campaign reveals how cost-efficiently each campaign delivers impressions, helping optimize budget allocation and campaign strategies for maximum reach at minimum cost.
Example: A marketing team analyzes campaign ECPM to identify which campaign objectives and targeting approaches deliver the most cost-effective reach.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ECPM by Campaign in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ECPM by Campaign using Databox, follow these steps:

  1. 1
    Connect Reddit Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ECPM by Campaign on the Performance screen
  6. 6
    Get ECPM by Campaign performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ECPM by Campaign
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Reddit Ads integration with Databox Track ECPM by Campaign from Reddit Ads in Databox GET STARTED

General

  • Description
    ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.
  • Category
    Cost
  • Subcategory
    Campaign Impression Cost
  • Date Added
    2025-02-17

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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