ECPM by Ad tracks the effective cost per thousand impressions for individual ads, providing detailed insights into which specific ad creatives achieve impressions most cost-effectively. This metric helps identify the creative elements and messaging approaches that deliver reach at the lowest cost. By analyzing ECPM at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM by Ad using Databox, follow these steps:
Impressions measure the total number of times your Reddit ads are displayed to users, providing essential data about your advertising reach and visibility. Each impression represents an opportunity for your brand to capture user attention and drive engagement with your content. This metric helps evaluate your campaign's overall exposure and is crucial for understanding your share of voice on the platform.
Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.
Video View Rate by Campaign measures the percentage of impressions that result in video views at the campaign level, providing insights into overall video content performance. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving video engagement. Understanding view rate performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Key Conversion Clicks measures the number of times users complete designated high-value actions after clicking on your Reddit ads. This metric helps advertisers track and optimize their campaigns by identifying which ads are most effective at driving important business outcomes. By monitoring key conversion clicks, marketers can make data-driven decisions to improve their Reddit advertising ROI and achieve their conversion goals.
Key Conversion ECPA measures the average cost required to acquire a key conversion through Reddit advertising. This metric helps advertisers evaluate the cost-effectiveness of their campaigns by dividing total ad spend by the number of key conversions generated. By tracking ECPA over time, marketers can optimize their targeting, bidding, and creative strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Rate by Ad shows the rate of key conversions for each individual ad. This breakdown helps identify which specific ads are most effective at driving valuable user actions. By analyzing conversion rates at the ad level, advertisers can optimize their creative elements and messaging to maximize overall conversion performance.