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ECPM by Ad tracks the effective cost per thousand impressions for individual ads, providing detailed insights into which specific ad creatives achieve impressions most cost-effectively. This metric helps identify the creative elements and messaging approaches that deliver reach at the lowest cost. By analyzing ECPM at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM by Ad using Databox, follow these steps: