Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.
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Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.
Video View Rate by Keyword measures the percentage of impressions that result in video views for ads targeted to specific keywords. This breakdown helps identify which keywords and search terms drive the highest video engagement rates among Reddit users. Understanding view rate performance by keyword enables advertisers to optimize their keyword targeting strategy and improve overall video content performance.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion ECPA by Community shows the effective cost per acquisition for key conversions within specific Reddit communities. This metric helps advertisers identify which subreddit communities are most cost-efficient at driving valuable conversions. By analyzing ECPA at the community level, marketers can optimize their targeting and content strategies to reduce acquisition costs while maintaining conversion quality within each subreddit.
Key Conversion Total Count by Ad tracks the total number of key conversions for each individual ad. This metric helps identify which specific ads are most effective at driving valuable user actions. By analyzing conversion volumes at the ad level, marketers can optimize creative elements and budget allocation to scale successful ad variations.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.