Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
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Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
Impressions measure the total number of times your Reddit ads are displayed to users, providing essential data about your advertising reach and visibility. Each impression represents an opportunity for your brand to capture user attention and drive engagement with your content. This metric helps evaluate your campaign's overall exposure and is crucial for understanding your share of voice on the platform.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.
Video Fully Viewable Impressions by Campaign tracks the number of fully viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement potential. By analyzing campaign-level viewability data, marketers can identify and replicate successful placement strategies across their advertising initiatives.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion ECPA by Ad shows the effective cost per acquisition for key conversions for each individual ad. This metric helps advertisers identify which specific ad creatives and messages are most cost-efficient at driving valuable conversions. By analyzing ECPA at the individual ad level, marketers can optimize creative elements, messaging, and calls-to-action to reduce acquisition costs while maintaining conversion quality.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.