Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Starts by Keyword using Databox, follow these steps:
Clicks measure the number of times users actively engage with your Reddit ads by clicking on them. This interaction indicates a user's interest in learning more about your offering or visiting your destination URL. Each click represents a potential customer taking a deliberate action to engage with your brand, making this a crucial metric for measuring ad effectiveness and user engagement.
CPV by Campaign measures the average cost per video view across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and targeting approaches are delivering video views most cost-effectively. By analyzing CPV at the campaign level, advertisers can optimize their budget allocation and refine their video campaign strategies to achieve better ROI.
Frequency by Campaign measures the average number of times users are exposed to ads within specific advertising campaigns on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the campaign level. By tracking frequency by campaign, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different campaign objectives.
Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video Viewable Impressions measures the number of times your video ads were actually visible to users on Reddit. This metric helps advertisers understand true ad exposure by only counting impressions where the video ad appeared within the viewable area of a user's screen. By tracking viewable impressions separately from total impressions, advertisers can better evaluate the real reach and effectiveness of their video campaigns.
Key Conversion Views by Keyword tracks the number of views that led to key conversions for ads associated with specific keywords. This metric helps marketers understand which keywords are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the keyword level, teams can optimize their keyword targeting and content strategies for maximum conversion impact.
Reddit Leads by Ad tracks the number of leads generated by each individual ad. This metric helps marketers understand which specific ad creatives and messaging are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad level, teams can optimize their creative strategies and copy for maximum lead generation results.