Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
With Databox you can track all your metrics from various data sources in one place.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Starts by Keyword using Databox, follow these steps:
Clicks by Keyword measures user engagement with ads based on the keywords they're targeting, providing insights into which search terms drive the most interaction. This data helps identify the most effective keywords for reaching engaged users and optimizing your targeting strategy. Understanding click performance by keyword enables continuous refinement of your keyword targeting approach and helps improve overall campaign efficiency.
Spend by Ad measures advertising investment at the individual ad level, providing detailed insights into how your budget is being used across different creative executions. This metric helps identify which specific ads are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns at the ad level enables more effective budget allocation across your creative portfolio and helps optimize overall campaign efficiency.
Cost per View (CPV) measures the average cost paid for each video view on your Reddit video ads. This metric helps evaluate the cost efficiency of your video advertising efforts by calculating the total video ad spend divided by the number of views received. Understanding your CPV enables data-driven decisions about video ad budget allocation and helps optimize campaigns for maximum return on investment.
CPV by Community tracks the average cost per video view for ads within specific Reddit communities (subreddits), providing insights into which communities deliver video views most cost-effectively. This metric helps identify subreddits where your target audience is most likely to engage with video content while maintaining optimal cost efficiency. By analyzing CPV at the community level, advertisers can make data-driven decisions about which subreddits to target and how to allocate their video advertising budget effectively.
Video View Rate measures the percentage of impressions that result in video views on Reddit ads, providing a key metric for video ad performance. This metric helps advertisers understand how effectively their video content captures audience attention and drives engagement across different placements and formats. By tracking view rates, advertisers can optimize their video strategy, targeting, and creative approach to maximize viewer engagement and campaign effectiveness.
Key Conversion Clicks measures the number of times users complete designated high-value actions after clicking on your Reddit ads. This metric helps advertisers track and optimize their campaigns by identifying which ads are most effective at driving important business outcomes. By monitoring key conversion clicks, marketers can make data-driven decisions to improve their Reddit advertising ROI and achieve their conversion goals.
Key Conversion Clicks by Ad tracks the number of key conversions from clicks for each individual ad. This metric helps advertisers identify which specific ads are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the individual ad level, marketers can optimize their creative elements and messaging to maximize conversion rates.
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.