Video Viewable Impressions measures the number of times your video ads were actually visible to users on Reddit. This metric helps advertisers understand true ad exposure by only counting impressions where the video ad appeared within the viewable area of a user's screen. By tracking viewable impressions separately from total impressions, advertisers can better evaluate the real reach and effectiveness of their video campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Viewable Impressions using Databox, follow these steps:
Spend by Keyword analyzes advertising investment across different keywords, providing insights into how your budget is being used across various targeting terms. This metric helps identify which keywords are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns by keyword enables continuous refinement of your keyword targeting strategy and helps optimize budget allocation for maximum efficiency.
CPV by Community tracks the average cost per video view for ads within specific Reddit communities (subreddits), providing insights into which communities deliver video views most cost-effectively. This metric helps identify subreddits where your target audience is most likely to engage with video content while maintaining optimal cost efficiency. By analyzing CPV at the community level, advertisers can make data-driven decisions about which subreddits to target and how to allocate their video advertising budget effectively.
ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.
ECPM by Ad tracks the effective cost per thousand impressions for individual ads, providing detailed insights into which specific ad creatives achieve impressions most cost-effectively. This metric helps identify the creative elements and messaging approaches that deliver reach at the lowest cost. By analyzing ECPM at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
Key Conversion Total Count by Ad tracks the total number of key conversions for each individual ad. This metric helps identify which specific ads are most effective at driving valuable user actions. By analyzing conversion volumes at the ad level, marketers can optimize creative elements and budget allocation to scale successful ad variations.
Key Conversion Views by Community tracks the number of views that led to key conversions within specific communities. This metric helps marketers understand which subreddit communities are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the community level, teams can optimize their targeting and content strategies for maximum conversion impact within each subreddit.