CPV by Community tracks the average cost per video view for ads within specific Reddit communities (subreddits), providing insights into which communities deliver video views most cost-effectively. This metric helps identify subreddits where your target audience is most likely to engage with video content while maintaining optimal cost efficiency. By analyzing CPV at the community level, advertisers can make data-driven decisions about which subreddits to target and how to allocate their video advertising budget effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV by Community using Databox, follow these steps:
Clicks measure the number of times users actively engage with your Reddit ads by clicking on them. This interaction indicates a user's interest in learning more about your offering or visiting your destination URL. Each click represents a potential customer taking a deliberate action to engage with your brand, making this a crucial metric for measuring ad effectiveness and user engagement.
CPC by Ad tracks the average cost per click for individual ads, providing detailed insights into which specific ad creatives generate the most cost-effective user engagement. This metric helps identify the creative elements and messaging approaches that deliver clicks at the lowest cost. By analyzing CPC at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
Impressions by Ad tracks how frequently individual ads are shown to users, providing detailed insights into the visibility of specific creative executions. This metric helps identify which ad designs and messages achieve the highest exposure within your target audience. Understanding impression performance at the individual ad level enables continuous optimization of creative elements to maximize ad visibility and reach.
CPV by Ad Group measures the average cost per video view at the ad group level, revealing which audience targeting combinations deliver video views most cost-effectively. This granular view helps identify the specific audience segments and targeting strategies that minimize cost while maximizing video engagement. Understanding CPV performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency in video campaigns.
Engaged Clicks measure the number of meaningful interactions users have with your Reddit ads that go beyond standard clicks. These interactions indicate a deeper level of interest and engagement with your ad content, showing users who take additional actions after the initial click. By tracking engaged clicks, advertisers can identify which content and targeting strategies drive the most valuable user interactions and optimize their campaigns accordingly.
Frequency by Community measures the average number of times users within specific Reddit communities or subreddits are exposed to your ads. This metric helps identify exposure patterns and potential ad fatigue at the community level, enabling better optimization of ad delivery for different audience segments. By tracking frequency by community, advertisers can adjust their targeting and creative rotation strategies to maintain optimal visibility while respecting each community's tolerance for advertising.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Reddit Leads by Campaign tracks the number of leads generated within each campaign. This metric helps marketers understand which campaigns are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum lead generation results.