Video Starts measures the number of times users begin watching your video ads on Reddit. Each video start represents an initial engagement point where a user has chosen to view or been served your video content. This metric is crucial for understanding how effectively your video ads capture user attention and evaluating the initial performance of your video advertising campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Starts using Databox, follow these steps:
CTR by Ad measures the click-through rate of individual ads, providing detailed insights into which specific ad creatives and messages drive the highest engagement rates. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing CTR at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.
Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Video Fully Viewable Impressions by Keyword tracks the number of fully viewable video impressions for ads associated with specific keywords. This metric helps advertisers understand which keywords drive optimal visibility and engagement for their video content. By analyzing keyword-level viewability data, marketers can identify the most effective search terms and optimize their targeting strategy for maximum impact.
Key Conversion Clicks by Keyword tracks the number of key conversions from clicks for ads associated with specific keywords. This metric helps advertisers identify which keywords are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the keyword level, marketers can optimize their targeting and bidding strategies to maximize conversion rates for the most relevant search terms.
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Views by Community tracks the number of views that led to key conversions within specific communities. This metric helps marketers understand which subreddit communities are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the community level, teams can optimize their targeting and content strategies for maximum conversion impact within each subreddit.