Reach by Community tracks the number of unique users who saw ads within specific Reddit communities or subreddits, providing insights into audience exposure across different segments of the platform. This metric helps identify which communities provide access to the largest relevant audiences for your advertising message. By analyzing reach at the community level, advertisers can optimize their targeting strategy and improve the overall effectiveness of their community-focused advertising campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Reach by Community using Databox, follow these steps:
CPC by Campaign analyzes the average cost per click across different advertising campaigns, providing insights into which campaign strategies deliver the most cost-effective user engagement. This metric helps identify campaigns that balance user interaction with spending efficiency, enabling better budget allocation decisions. By comparing CPC across campaigns, advertisers can optimize their targeting and bidding strategies to achieve the best possible return on ad spend.
Spend by Ad measures advertising investment at the individual ad level, providing detailed insights into how your budget is being used across different creative executions. This metric helps identify which specific ads are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns at the ad level enables more effective budget allocation across your creative portfolio and helps optimize overall campaign efficiency.
Video View Rate by Campaign measures the percentage of impressions that result in video views at the campaign level, providing insights into overall video content performance. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving video engagement. Understanding view rate performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Video Viewable Impressions by Ad tracks the number of viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads are achieving optimal visibility and engagement with their target audience. By analyzing viewability at the individual ad level, marketers can identify successful creative elements and optimize underperforming ads for better video exposure.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.
Key Conversion Views by Campaign tracks the number of views that led to key conversions within each campaign. This metric helps marketers understand which campaigns are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum conversion impact.
Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.