Reddit Ads Video View Rate by Campaign

Reddit Ads

Click Through Rate (CTR) measures the percentage of users who clicked on your Reddit ads after seeing them, providing a crucial metric for ad effectiveness and engagement quality. This metric is calculated by dividing total clicks by total impressions, helping you understand how compelling your ads are to your target audience. A strong CTR indicates that your ad content, targeting, and placement are well-aligned with user interests and needs, making it a vital metric for optimizing campaign performance.

Reddit Ads

CTR by Ad Group analyzes click-through rates at the ad group level, revealing how different audience targeting combinations and creative approaches perform in terms of user engagement. This granular view helps identify which specific audience segments and targeting strategies generate the highest engagement rates with your ads. Understanding CTR performance by ad group enables advertisers to optimize their targeting parameters, refine audience segments, and improve overall campaign efficiency.

Reddit Ads

CPC by Ad Group measures the average cost per click at the ad group level, revealing which audience targeting combinations deliver clicks most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding CPC performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.

Reddit Ads

CPC by Community measures the average cost per click within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective engagement. This metric helps identify communities where your advertising budget can achieve the best return on investment. Understanding CPC performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.

Reddit Ads

Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.

Reddit Ads

Video Starts by Campaign tracks the number of video ad starts within each campaign, providing insights into how different campaign strategies drive video engagement. This metric helps identify which campaign approaches are most effective at getting users to begin watching video content. By analyzing video starts at the campaign level, advertisers can optimize their campaign strategies and budget allocation to maximize video view initiation rates.

Reddit Ads

Key Conversion ECPA by Ad shows the effective cost per acquisition for key conversions for each individual ad. This metric helps advertisers identify which specific ad creatives and messages are most cost-efficient at driving valuable conversions. By analyzing ECPA at the individual ad level, marketers can optimize creative elements, messaging, and calls-to-action to reduce acquisition costs while maintaining conversion quality.