Cost per View (CPV) measures the average cost paid for each video view on your Reddit video ads. This metric helps evaluate the cost efficiency of your video advertising efforts by calculating the total video ad spend divided by the number of views received. Understanding your CPV enables data-driven decisions about video ad budget allocation and helps optimize campaigns for maximum return on investment.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV using Databox, follow these steps:
Spend by Ad measures advertising investment at the individual ad level, providing detailed insights into how your budget is being used across different creative executions. This metric helps identify which specific ads are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns at the ad level enables more effective budget allocation across your creative portfolio and helps optimize overall campaign efficiency.
Engaged Clicks by Campaign tracks the number of meaningful interactions with ads in each campaign, providing insights into how different campaign strategies drive deeper user engagement. This metric helps identify which campaign approaches are most effective at generating valuable user interactions beyond simple clicks. By analyzing engaged clicks at the campaign level, advertisers can optimize their strategies to maximize meaningful engagement and improve overall campaign performance.
Reach by Community tracks the number of unique users who saw ads within specific Reddit communities or subreddits, providing insights into audience exposure across different segments of the platform. This metric helps identify which communities provide access to the largest relevant audiences for your advertising message. By analyzing reach at the community level, advertisers can optimize their targeting strategy and improve the overall effectiveness of their community-focused advertising campaigns.
Video Completion Rate by Community tracks the percentage of users who watched video ads to completion within specific Reddit communities or subreddits. This metric helps identify which communities provide the most engaged video audiences and where viewers are most likely to consume video content in full. Understanding completion rates by community enables advertisers to optimize their video targeting strategy and allocate budget to the most receptive subreddit audiences.
Video View Rate by Campaign measures the percentage of impressions that result in video views at the campaign level, providing insights into overall video content performance. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving video engagement. Understanding view rate performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Key Conversion Clicks measures the number of times users complete designated high-value actions after clicking on your Reddit ads. This metric helps advertisers track and optimize their campaigns by identifying which ads are most effective at driving important business outcomes. By monitoring key conversion clicks, marketers can make data-driven decisions to improve their Reddit advertising ROI and achieve their conversion goals.
Key Conversion Total Count by Ad Group tracks the total number of key conversions within each ad group. This metric helps identify which ad groups are most effective at driving valuable user actions. By analyzing conversion volumes at the ad group level, marketers can optimize targeting and budget allocation to scale successful audience segments.
Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.