Cost per View (CPV) measures the average cost paid for each video view on your Reddit video ads. This metric helps evaluate the cost efficiency of your video advertising efforts by calculating the total video ad spend divided by the number of views received. Understanding your CPV enables data-driven decisions about video ad budget allocation and helps optimize campaigns for maximum return on investment.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV using Databox, follow these steps:
Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
CPC by Campaign analyzes the average cost per click across different advertising campaigns, providing insights into which campaign strategies deliver the most cost-effective user engagement. This metric helps identify campaigns that balance user interaction with spending efficiency, enabling better budget allocation decisions. By comparing CPC across campaigns, advertisers can optimize their targeting and bidding strategies to achieve the best possible return on ad spend.
Spend by Community tracks advertising investment within specific Reddit communities or subreddits, showing how your budget is distributed across different audience segments. This metric helps identify which communities are consuming the largest portions of your advertising budget and whether that spending is justified by performance. Understanding spend distribution across communities enables more effective budget allocation and helps optimize your community targeting strategy.
Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.
Video Starts by Campaign tracks the number of video ad starts within each campaign, providing insights into how different campaign strategies drive video engagement. This metric helps identify which campaign approaches are most effective at getting users to begin watching video content. By analyzing video starts at the campaign level, advertisers can optimize their campaign strategies and budget allocation to maximize video view initiation rates.
Key Conversion Rate by Community shows the rate of key conversions within specific communities. This breakdown helps identify which subreddit communities are most effective at driving valuable user actions. By analyzing conversion rates at the community level, advertisers can optimize their targeting and content strategy to maximize conversion performance within each subreddit.
Key Conversion Views by Campaign tracks the number of views that led to key conversions within each campaign. This metric helps marketers understand which campaigns are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum conversion impact.
Reddit Leads by Ad Group tracks the number of leads generated within each ad group. This metric helps marketers understand which audience segments and targeting combinations are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad group level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results.