Reddit Ads CPV

Reddit Ads

CPC by Community measures the average cost per click within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective engagement. This metric helps identify communities where your advertising budget can achieve the best return on investment. Understanding CPC performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.

Reddit Ads

Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.

Reddit Ads

CPV by Campaign measures the average cost per video view across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and targeting approaches are delivering video views most cost-effectively. By analyzing CPV at the campaign level, advertisers can optimize their budget allocation and refine their video campaign strategies to achieve better ROI.

Reddit Ads

ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.

Reddit Ads

Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.

Reddit Ads

Key Conversion Total Count tracks the absolute number of key conversions generated through your Reddit advertising efforts. This metric provides a clear measure of how many valuable user actions have been completed across all your campaigns. By monitoring the total conversion count, you can assess the overall effectiveness of your advertising strategy in driving desired user behaviors.

Reddit Ads

Key Conversion Views by Campaign tracks the number of views that led to key conversions within each campaign. This metric helps marketers understand which campaigns are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum conversion impact.

Reddit Ads

Reddit Leads by Campaign tracks the number of leads generated within each campaign. This metric helps marketers understand which campaigns are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum lead generation results.