Track all of your key business metrics from one screen
GET STARTED
Reddit Ads
Key Conversion ECPA by Ad Group
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Key Conversion ECPA by Ad Group"?
Key Conversion ECPA by Ad Group reveals which audience targeting combinations deliver conversions most cost-effectively, helping optimize targeting strategies for efficient customer acquisition.
Example: An agency compares ECPA across ad groups to identify which audience segments convert at the lowest cost.
Visualizations
-
Bar and Line Chart
Used to show comparisons between values.
How to track Key Conversion ECPA by Ad Group in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Key Conversion ECPA by Ad Group using Databox, follow these steps:
-
1Connect Reddit Ads that contains the metric you want to track
-
2Select the metric you want to track from the list of available metrics
-
3Drag and drop the selected metric onto your dashboard
-
4Watch your dashboard populate in seconds
-
5Put Key Conversion ECPA by Ad Group on the Performance screen
-
6Get Key Conversion ECPA by Ad Group performance daily with Scorecards or as a weekly digest
-
7Set Goals to track and improve performance of Key Conversion ECPA by Ad Group
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
-
DescriptionKey Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
-
CategoryCost
-
SubcategoryAd Group Conversion Cost
-
Date Added2025-02-17
Specification
-
Metric Typegeneral
-
DimensionalYes
-
Decimal DigitsYes
-
Currency UnitsYes
-
GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
-
Custom Relative PeriodsYes
-
Data AvailabilityAt sync, it ranges from 18 months ago to now.
-
Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
-
Future Data AvailableNo
Visualization
-
Cumulative GraphYes
-
Favorable Trendincreasing
-
Media CreativesNo
-
ForecastsYes
-
BenchmarksNo
Related Metrics
-
Reddit Ads
Spend
Spend tracks your total monetary investment in Reddit advertising, providing a comprehensive view of your advertising costs across all campaigns and initiatives. This metric helps evaluate your overall advertising investment and enables calculation of key performance ratios like ROI and ROAS. Understanding your spend patterns helps optimize budget allocation and ensures your advertising investments align with your business objectives.
-
Reddit Ads
Engaged Clicks by Community
Engaged Clicks by Community tracks the number of meaningful interactions with ads in specific Reddit communities or subreddits. This metric helps identify which community audiences are most receptive to your advertising content and likely to engage deeply with your brand. Understanding engagement patterns at the community level enables better targeting decisions and helps optimize ad placement across Reddit's diverse user base.
-
Reddit Ads
Frequency
Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
-
Reddit Ads
Video Starts by Keyword
Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
-
Reddit Ads
Video View Rate by Ad Group
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
-
Reddit Ads
Video Fully Viewable Impressions by Ad Group
Video Fully Viewable Impressions by Ad Group tracks the number of fully viewable video impressions within each ad group. This metric helps advertisers understand which audience segments and targeting combinations achieve optimal video ad visibility. By analyzing ad group-level viewability data, marketers can identify successful targeting strategies and optimize their ad group structure for maximum engagement.
-
Reddit Ads
Key Conversion Total Count by Campaign
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.
-
Reddit Ads
Key Conversion Total Count by Keyword
Key Conversion Total Count by Keyword tracks the total number of key conversions for ads associated with specific keywords. This metric helps identify which search terms and phrases are most effective at driving valuable user actions. By analyzing conversion volumes at the keyword level, marketers can optimize their targeting and budget allocation to scale successful keyword strategies.
Build your first dashboard in 5 minutes or less
Easy-to-use analytics for growing businesses
2025 © Databox, Inc. All Rights Reserved.