ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM by Keyword using Databox, follow these steps:
Engaged Clicks by Community tracks the number of meaningful interactions with ads in specific Reddit communities or subreddits. This metric helps identify which community audiences are most receptive to your advertising content and likely to engage deeply with your brand. Understanding engagement patterns at the community level enables better targeting decisions and helps optimize ad placement across Reddit's diverse user base.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Video View Rate measures the percentage of impressions that result in video views on Reddit ads, providing a key metric for video ad performance. This metric helps advertisers understand how effectively their video content captures audience attention and drives engagement across different placements and formats. By tracking view rates, advertisers can optimize their video strategy, targeting, and creative approach to maximize viewer engagement and campaign effectiveness.
Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.
Video Fully Viewable Impressions by Keyword tracks the number of fully viewable video impressions for ads associated with specific keywords. This metric helps advertisers understand which keywords drive optimal visibility and engagement for their video content. By analyzing keyword-level viewability data, marketers can identify the most effective search terms and optimize their targeting strategy for maximum impact.
Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
Key Conversion Rate measures the percentage of users who complete designated high-value actions through your Reddit ads. This metric helps evaluate how effectively your advertising drives users toward completing important goals like purchases, signups, or other valuable conversions. By tracking conversion rates over time, advertisers can optimize their campaigns to maximize the number of users who take desired actions.
Key Conversion Views by Community tracks the number of views that led to key conversions within specific communities. This metric helps marketers understand which subreddit communities are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the community level, teams can optimize their targeting and content strategies for maximum conversion impact within each subreddit.