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Reddit Ads ECPM by Keyword

ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.

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ECPM by Keyword 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ECPM by Keyword"?
ECPM by Keyword measures how cost-effectively different keywords deliver impressions. This helps optimize keyword targeting strategies to achieve the lowest possible cost per thousand impressions.
Example: A media company analyzes keyword ECPM to identify which terms and phrases provide the most cost-effective way to reach their target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ECPM by Keyword in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ECPM by Keyword using Databox, follow these steps:

  1. 1
    Connect Reddit Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ECPM by Keyword on the Performance screen
  6. 6
    Get ECPM by Keyword performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ECPM by Keyword
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Reddit Ads integration with Databox Track ECPM by Keyword from Reddit Ads in Databox GET STARTED

General

  • Description
    ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
  • Category
    Cost
  • Subcategory
    Keyword Impression Cost
  • Date Added
    2025-02-17

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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