Key Conversion Rate by Community shows the rate of key conversions within specific communities. This breakdown helps identify which subreddit communities are most effective at driving valuable user actions. By analyzing conversion rates at the community level, advertisers can optimize their targeting and content strategy to maximize conversion performance within each subreddit.
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ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Video Completion Rate by Keyword analyzes the percentage of users who watched video ads to completion when targeted by specific keywords, providing insights into which search terms attract the most engaged video viewers. This metric helps identify keywords that not only drive initial views but also maintain viewer attention throughout the entire video duration. Understanding completion rates by keyword enables advertisers to optimize their keyword targeting strategy to reach audiences most likely to consume video content completely.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.
Video Viewable Impressions by Ad tracks the number of viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads are achieving optimal visibility and engagement with their target audience. By analyzing viewability at the individual ad level, marketers can identify successful creative elements and optimize underperforming ads for better video exposure.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Video Viewable Impressions by Keyword tracks the number of viewable video impressions for ads associated with specific keywords. This metric helps advertisers understand which keywords drive optimal visibility and engagement for their video content. By analyzing viewability at the keyword level, marketers can identify successful targeting opportunities and optimize their video ad targeting strategies for better exposure.
Key Conversion ECPA measures the average cost required to acquire a key conversion through Reddit advertising. This metric helps advertisers evaluate the cost-effectiveness of their campaigns by dividing total ad spend by the number of key conversions generated. By tracking ECPA over time, marketers can optimize their targeting, bidding, and creative strategies to reduce acquisition costs while maintaining conversion quality.