Key Conversion Rate by Community shows the rate of key conversions within specific communities. This breakdown helps identify which subreddit communities are most effective at driving valuable user actions. By analyzing conversion rates at the community level, advertisers can optimize their targeting and content strategy to maximize conversion performance within each subreddit.
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CTR by Campaign measures the click-through rate performance across different advertising campaigns, helping identify which campaign strategies are most effective at engaging users. This metric provides insights into how well each campaign's messaging, targeting, and creative elements resonate with its intended audience. By comparing CTR across campaigns, advertisers can optimize their campaign strategies, budget allocation, and targeting approaches to maximize user engagement.
ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
Frequency by Campaign measures the average number of times users are exposed to ads within specific advertising campaigns on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the campaign level. By tracking frequency by campaign, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different campaign objectives.
Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
Frequency by Community measures the average number of times users within specific Reddit communities or subreddits are exposed to your ads. This metric helps identify exposure patterns and potential ad fatigue at the community level, enabling better optimization of ad delivery for different audience segments. By tracking frequency by community, advertisers can adjust their targeting and creative rotation strategies to maintain optimal visibility while respecting each community's tolerance for advertising.
Video Starts by Community tracks the number of video ad starts within specific Reddit communities or subreddits, showing how different audience segments engage with video content. This metric helps identify which communities provide the most receptive audiences for video advertising and have the highest propensity to begin watching video ads. Understanding video start performance by community enables better targeting decisions and helps optimize video content for specific Reddit audience segments.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.