Frequency by Community measures the average number of times users within specific Reddit communities or subreddits are exposed to your ads. This metric helps identify exposure patterns and potential ad fatigue at the community level, enabling better optimization of ad delivery for different audience segments. By tracking frequency by community, advertisers can adjust their targeting and creative rotation strategies to maintain optimal visibility while respecting each community's tolerance for advertising.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Community using Databox, follow these steps:
Impressions by Ad tracks how frequently individual ads are shown to users, providing detailed insights into the visibility of specific creative executions. This metric helps identify which ad designs and messages achieve the highest exposure within your target audience. Understanding impression performance at the individual ad level enables continuous optimization of creative elements to maximize ad visibility and reach.
Spend by Ad Group tracks advertising investment at the ad group level, revealing how your budget is distributed across different audience targeting combinations. This granular view helps identify which audience segments and targeting strategies are consuming your advertising budget. By analyzing spend at the ad group level, advertisers can optimize their budget allocation and improve the cost efficiency of their targeting approach.
Reach by Ad Group tracks the number of unique users who saw ads within each ad group, providing insights into audience penetration at the targeting level. This granular view helps identify which audience segments and targeting combinations reach the largest relevant audience. By analyzing reach at the ad group level, advertisers can optimize their targeting parameters and audience strategies to maximize their campaign's total reach.
Video Starts by Keyword tracks the number of video ad starts for ads associated with specific keywords, providing insights into which search terms drive users to begin watching video content. This metric helps identify keywords that effectively attract viewers who are likely to engage with video ads. By analyzing video starts at the keyword level, advertisers can optimize their keyword targeting strategy to maximize initial video engagement while reaching the most relevant audiences.
Video View Rate by Campaign measures the percentage of impressions that result in video views at the campaign level, providing insights into overall video content performance. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving video engagement. Understanding view rate performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.
Key Conversion Clicks by Campaign tracks the number of key conversions from clicks within each campaign. This metric helps advertisers identify which campaigns are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the campaign level, marketers can optimize their budget allocation and campaign strategies to maximize ROI.
Reddit Leads by Ad tracks the number of leads generated by each individual ad. This metric helps marketers understand which specific ad creatives and messaging are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad level, teams can optimize their creative strategies and copy for maximum lead generation results.