Reddit Ads
ECPM Effective Cost per Thousand Impressions (eCPM) measures the cost per 1,000 impressions, helping evaluate advertising cost efficiency at scale. This metric provides a standardized way to compare costs across different campaigns, ad groups, and targeting strategies regardless of their total impression volume. By calculating costs on a per-thousand basis, eCPM enables advertisers to make data-driven decisions about budget allocation and optimization opportunities.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track ECPM using Databox, follow these steps:
Goals
Scorecards
Metric Digest
Metric Builder
Data Calculations
Performance ScreenReddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
Reddit Ads
Click Through Rate (CTR) measures the percentage of users who clicked on your Reddit ads after seeing them, providing a crucial metric for ad effectiveness and engagement quality. This metric is calculated by dividing total clicks by total impressions, helping you understand how compelling your ads are to your target audience. A strong CTR indicates that your ad content, targeting, and placement are well-aligned with user interests and needs, making it a vital metric for optimizing campaign performance.
Reddit Ads
Spend tracks your total monetary investment in Reddit advertising, providing a comprehensive view of your advertising costs across all campaigns and initiatives. This metric helps evaluate your overall advertising investment and enables calculation of key performance ratios like ROI and ROAS. Understanding your spend patterns helps optimize budget allocation and ensures your advertising investments align with your business objectives.
Reddit Ads
Video Completion Rate by Keyword analyzes the percentage of users who watched video ads to completion when targeted by specific keywords, providing insights into which search terms attract the most engaged video viewers. This metric helps identify keywords that not only drive initial views but also maintain viewer attention throughout the entire video duration. Understanding completion rates by keyword enables advertisers to optimize their keyword targeting strategy to reach audiences most likely to consume video content completely.
Reddit Ads
Key Conversion Clicks by Ad Group tracks the number of key conversions from clicks within each ad group. This metric helps advertisers identify which ad groups are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the ad group level, marketers can optimize their targeting and budget allocation to maximize conversion rates.
Reddit Ads
Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
Reddit Ads
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Reddit Ads
Key Conversion Views by Community tracks the number of views that led to key conversions within specific communities. This metric helps marketers understand which subreddit communities are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the community level, teams can optimize their targeting and content strategies for maximum conversion impact within each subreddit.
Reddit Ads
Key Conversion Views by Keyword tracks the number of views that led to key conversions for ads associated with specific keywords. This metric helps marketers understand which keywords are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the keyword level, teams can optimize their keyword targeting and content strategies for maximum conversion impact.
