Reddit Ads CTR by Community

Reddit Ads

CPC by Community measures the average cost per click within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective engagement. This metric helps identify communities where your advertising budget can achieve the best return on investment. Understanding CPC performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.

Reddit Ads

Spend by Campaign measures the total advertising investment allocated to each campaign, providing detailed insight into budget utilization across different marketing initiatives. This breakdown helps identify which campaigns are consuming the most resources and whether that spending aligns with performance expectations. Understanding spend distribution across campaigns enables better budget optimization and helps improve overall campaign ROI.

Reddit Ads

Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.

Reddit Ads

Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.

Reddit Ads

Video Starts by Ad tracks the number of video ad starts for each individual ad, providing detailed insights into which specific video creatives successfully capture viewer attention. This metric helps identify the most effective combinations of thumbnails, titles, and preview content that drive users to begin watching video ads. By analyzing video starts at the ad level, advertisers can continuously optimize their creative approach and improve the initial engagement rate of their video campaigns.

Reddit Ads

Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.

Reddit Ads

Reddit Leads by Campaign tracks the number of leads generated within each campaign. This metric helps marketers understand which campaigns are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum lead generation results.