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Reddit Ads
Frequency by Ad Group
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
With Databox you can track all your metrics from various data sources in one place.
- About
- Technical Details
What is "Frequency by Ad Group"?
Frequency by Ad Group reveals how often users see ads from specific ad groups, helping optimize exposure for different audience segments and prevent ad fatigue.
Example: An agency monitors ad group frequency to ensure different audience segments receive appropriate exposure levels based on their engagement patterns.
Visualizations
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Bar and Line Chart
Used to show comparisons between values.
How to track Frequency by Ad Group in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency by Ad Group using Databox, follow these steps:
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1Connect Reddit Ads that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Frequency by Ad Group on the Performance screen
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6Get Frequency by Ad Group performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Frequency by Ad Group
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
General
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DescriptionFrequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
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CategoryReach
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SubcategoryAd Group Exposure
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Date Added2025-02-17
Specification
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Metric Typegeneral
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DimensionalYes
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Decimal DigitsYes
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Currency UnitsNo
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GranularitiesDaily, weekly, monthly, quarterly, yearly and all-time.
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Custom Relative PeriodsYes
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Data AvailabilityAt sync, it ranges from 18 months ago to now.
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Retroactive Data UpdatesNewly synced data is merged with existing data, replacing values for matching periods.
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Future Data AvailableNo
Visualization
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Cumulative GraphYes
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Favorable Trendincreasing
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Media CreativesNo
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ForecastsYes
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BenchmarksNo
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Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
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