CPV by Keyword analyzes the average cost per video view for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective video engagement. This metric helps identify keywords that balance targeting precision with cost efficiency for video content, enabling better optimization of your keyword strategy. Understanding CPV performance by keyword allows continuous refinement of your targeting approach to maximize the value of your video advertising budget.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV by Keyword using Databox, follow these steps:
CPC by Ad tracks the average cost per click for individual ads, providing detailed insights into which specific ad creatives generate the most cost-effective user engagement. This metric helps identify the creative elements and messaging approaches that deliver clicks at the lowest cost. By analyzing CPC at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Engaged Clicks by Community tracks the number of meaningful interactions with ads in specific Reddit communities or subreddits. This metric helps identify which community audiences are most receptive to your advertising content and likely to engage deeply with your brand. Understanding engagement patterns at the community level enables better targeting decisions and helps optimize ad placement across Reddit's diverse user base.
Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.
Video View Rate by Ad measures the percentage of impressions that result in video views at the individual ad level, providing granular insights into creative performance. This breakdown helps identify which specific video ads and creative approaches are most effective at driving viewer engagement. Understanding view rate performance for each ad enables precise optimization of creative elements and informs future video content development strategies.
Video View Rate by Community measures the percentage of impressions that result in video views within specific subreddit communities. This breakdown helps identify which communities are most receptive to video content and have the highest engagement rates. Understanding view rate performance by community enables advertisers to optimize their targeting and content strategy for different Reddit audiences.
Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.