Reddit Ads Video Fully Viewable Impressions

Reddit Ads

Impressions by Ad tracks how frequently individual ads are shown to users, providing detailed insights into the visibility of specific creative executions. This metric helps identify which ad designs and messages achieve the highest exposure within your target audience. Understanding impression performance at the individual ad level enables continuous optimization of creative elements to maximize ad visibility and reach.

Reddit Ads

Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.

Reddit Ads

CPV by Ad tracks the average cost per video view for individual ads, providing detailed insights into which specific video creatives deliver views most cost-effectively. This metric helps identify the most efficient combinations of video content, length, and messaging that resonate with your target audience. By analyzing CPV at the ad level, advertisers can continuously optimize their video creative approach and improve the overall performance of their video advertising campaigns.

Reddit Ads

Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.

Reddit Ads

Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.

Reddit Ads

Video View Rate by Keyword measures the percentage of impressions that result in video views for ads targeted to specific keywords. This breakdown helps identify which keywords and search terms drive the highest video engagement rates among Reddit users. Understanding view rate performance by keyword enables advertisers to optimize their keyword targeting strategy and improve overall video content performance.

Reddit Ads

Key Conversion Rate by Keyword shows the rate of key conversions for ads associated with specific keywords. This breakdown helps identify which keywords are most effective at driving valuable user actions and conversions. By analyzing conversion rates at the keyword level, advertisers can optimize their targeting strategy and budget allocation to focus on the most conversion-efficient search terms.

Reddit Ads

Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.