Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Fully Viewable Impressions using Databox, follow these steps:
Clicks measure the number of times users actively engage with your Reddit ads by clicking on them. This interaction indicates a user's interest in learning more about your offering or visiting your destination URL. Each click represents a potential customer taking a deliberate action to engage with your brand, making this a crucial metric for measuring ad effectiveness and user engagement.
Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.
Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.
Key Conversion Clicks by Ad Group tracks the number of key conversions from clicks within each ad group. This metric helps advertisers identify which ad groups are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the ad group level, marketers can optimize their targeting and budget allocation to maximize conversion rates.
Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Views by Keyword tracks the number of views that led to key conversions for ads associated with specific keywords. This metric helps marketers understand which keywords are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the keyword level, teams can optimize their keyword targeting and content strategies for maximum conversion impact.