Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engaged Clicks by Keyword using Databox, follow these steps:
Clicks by Ad Group tracks user engagement at a granular level by measuring clicks within specific ad groups. This data helps identify which audience targeting combinations and creative approaches generate the strongest user response. By analyzing clicks at the ad group level, advertisers can optimize their targeting strategies, refine audience segments, and improve overall campaign performance.
Click Through Rate (CTR) measures the percentage of users who clicked on your Reddit ads after seeing them, providing a crucial metric for ad effectiveness and engagement quality. This metric is calculated by dividing total clicks by total impressions, helping you understand how compelling your ads are to your target audience. A strong CTR indicates that your ad content, targeting, and placement are well-aligned with user interests and needs, making it a vital metric for optimizing campaign performance.
CPV by Community tracks the average cost per video view for ads within specific Reddit communities (subreddits), providing insights into which communities deliver video views most cost-effectively. This metric helps identify subreddits where your target audience is most likely to engage with video content while maintaining optimal cost efficiency. By analyzing CPV at the community level, advertisers can make data-driven decisions about which subreddits to target and how to allocate their video advertising budget effectively.
Engaged Clicks by Ad tracks the number of meaningful interactions with individual ads, providing detailed insights into which specific ad creatives drive the deepest user engagement. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing engaged clicks at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Video Starts by Community tracks the number of video ad starts within specific Reddit communities or subreddits, showing how different audience segments engage with video content. This metric helps identify which communities provide the most receptive audiences for video advertising and have the highest propensity to begin watching video ads. Understanding video start performance by community enables better targeting decisions and helps optimize video content for specific Reddit audience segments.
Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion Clicks by Campaign tracks the number of key conversions from clicks within each campaign. This metric helps advertisers identify which campaigns are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the campaign level, marketers can optimize their budget allocation and campaign strategies to maximize ROI.