Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Key Conversion Clicks by Community using Databox, follow these steps:
CPV by Ad tracks the average cost per video view for individual ads, providing detailed insights into which specific video creatives deliver views most cost-effectively. This metric helps identify the most efficient combinations of video content, length, and messaging that resonate with your target audience. By analyzing CPV at the ad level, advertisers can continuously optimize their video creative approach and improve the overall performance of their video advertising campaigns.
Frequency by Community measures the average number of times users within specific Reddit communities or subreddits are exposed to your ads. This metric helps identify exposure patterns and potential ad fatigue at the community level, enabling better optimization of ad delivery for different audience segments. By tracking frequency by community, advertisers can adjust their targeting and creative rotation strategies to maintain optimal visibility while respecting each community's tolerance for advertising.
Video Completion Rate by Ad Group measures the percentage of users who watched video ads to completion within specific ad group segments. This granular view helps identify which audience targeting combinations and creative approaches drive the highest video engagement rates. By analyzing completion rates at the ad group level, advertisers can optimize their targeting parameters and video content strategy to maximize viewer retention and campaign performance.
Video Viewable Impressions measures the number of times your video ads were actually visible to users on Reddit. This metric helps advertisers understand true ad exposure by only counting impressions where the video ad appeared within the viewable area of a user's screen. By tracking viewable impressions separately from total impressions, advertisers can better evaluate the real reach and effectiveness of their video campaigns.
Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.
Key Conversion ECPA measures the average cost required to acquire a key conversion through Reddit advertising. This metric helps advertisers evaluate the cost-effectiveness of their campaigns by dividing total ad spend by the number of key conversions generated. By tracking ECPA over time, marketers can optimize their targeting, bidding, and creative strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.
Key Conversion Total Count by Ad Group tracks the total number of key conversions within each ad group. This metric helps identify which ad groups are most effective at driving valuable user actions. By analyzing conversion volumes at the ad group level, marketers can optimize targeting and budget allocation to scale successful audience segments.