Video Starts by Community tracks the number of video ad starts within specific Reddit communities or subreddits, showing how different audience segments engage with video content. This metric helps identify which communities provide the most receptive audiences for video advertising and have the highest propensity to begin watching video ads. Understanding video start performance by community enables better targeting decisions and helps optimize video content for specific Reddit audience segments.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
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Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.
Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video View Rate by Keyword measures the percentage of impressions that result in video views for ads targeted to specific keywords. This breakdown helps identify which keywords and search terms drive the highest video engagement rates among Reddit users. Understanding view rate performance by keyword enables advertisers to optimize their keyword targeting strategy and improve overall video content performance.
Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.
Key Conversion Clicks by Keyword tracks the number of key conversions from clicks for ads associated with specific keywords. This metric helps advertisers identify which keywords are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the keyword level, marketers can optimize their targeting and bidding strategies to maximize conversion rates for the most relevant search terms.
Key Conversion Rate by Campaign shows the rate of key conversions within each campaign. This breakdown helps identify which campaigns are most effective at driving valuable user actions. By analyzing conversion rates at the campaign level, advertisers can optimize their budget allocation and campaign strategies to maximize overall conversion performance.
Reddit Leads by Ad Group tracks the number of leads generated within each ad group. This metric helps marketers understand which audience segments and targeting combinations are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad group level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results.