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Reddit Ads ECPM by Ad Group

ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.

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ECPM by Ad Group 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "ECPM by Ad Group"?
ECPM by Ad Group measures how cost-efficiently different audience targeting combinations deliver impressions, helping optimize ad group structure and targeting settings.
Example: An agency compares ECPM across ad groups to identify which audience segments can be reached most cost-effectively on Reddit.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track ECPM by Ad Group in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track ECPM by Ad Group using Databox, follow these steps:

  1. 1
    Connect Reddit Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put ECPM by Ad Group on the Performance screen
  6. 6
    Get ECPM by Ad Group performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of ECPM by Ad Group
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Reddit Ads integration with Databox Track ECPM by Ad Group from Reddit Ads in Databox GET STARTED

General

  • Description
    ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
  • Category
    Cost
  • Subcategory
    Ad Group Impression Cost
  • Date Added
    2025-02-17

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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