Video Fully Viewable Impressions by Campaign tracks the number of fully viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement potential. By analyzing campaign-level viewability data, marketers can identify and replicate successful placement strategies across their advertising initiatives.
With Databox you can track all your metrics from various data sources in one place.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Fully Viewable Impressions by Campaign using Databox, follow these steps:
Clicks by Ad measures user engagement at the individual ad level, providing precise data on which specific ads drive the most user interaction. This granular view helps identify the most effective creative elements, messaging strategies, and calls-to-action that resonate with your audience. Understanding click performance for individual ads enables continuous optimization of creative assets and helps inform future ad design decisions.
Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
CPV by Campaign measures the average cost per video view across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and targeting approaches are delivering video views most cost-effectively. By analyzing CPV at the campaign level, advertisers can optimize their budget allocation and refine their video campaign strategies to achieve better ROI.
CPV by Ad tracks the average cost per video view for individual ads, providing detailed insights into which specific video creatives deliver views most cost-effectively. This metric helps identify the most efficient combinations of video content, length, and messaging that resonate with your target audience. By analyzing CPV at the ad level, advertisers can continuously optimize their video creative approach and improve the overall performance of their video advertising campaigns.
Effective Cost per Thousand Impressions (eCPM) measures the cost per 1,000 impressions, helping evaluate advertising cost efficiency at scale. This metric provides a standardized way to compare costs across different campaigns, ad groups, and targeting strategies regardless of their total impression volume. By calculating costs on a per-thousand basis, eCPM enables advertisers to make data-driven decisions about budget allocation and optimization opportunities.
Engaged Clicks by Ad Group tracks the number of meaningful interactions with ads in each ad group, providing insights into how different audience targeting combinations drive deeper user engagement. This metric helps identify which ad group strategies and audience segments generate the most valuable interactions beyond simple clicks. By analyzing engaged clicks at the ad group level, advertisers can optimize their targeting parameters and creative approaches to maximize meaningful engagement with their target audiences.
Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.
Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.