Spend by Community tracks advertising investment within specific Reddit communities or subreddits, showing how your budget is distributed across different audience segments. This metric helps identify which communities are consuming the largest portions of your advertising budget and whether that spending is justified by performance. Understanding spend distribution across communities enables more effective budget allocation and helps optimize your community targeting strategy.
With Databox you can track all your metrics from various data sources in one place.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Community using Databox, follow these steps:
Reddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
ECPM by Ad Group measures the effective cost per thousand impressions at the ad group level, revealing which audience targeting combinations deliver impressions most cost-effectively. This granular view helps identify the most efficient audience segments and targeting strategies for your advertising budget. Understanding ECPM performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency.
Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Video Starts by Campaign tracks the number of video ad starts within each campaign, providing insights into how different campaign strategies drive video engagement. This metric helps identify which campaign approaches are most effective at getting users to begin watching video content. By analyzing video starts at the campaign level, advertisers can optimize their campaign strategies and budget allocation to maximize video view initiation rates.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Key Conversion ECPA by Community shows the effective cost per acquisition for key conversions within specific Reddit communities. This metric helps advertisers identify which subreddit communities are most cost-efficient at driving valuable conversions. By analyzing ECPA at the community level, marketers can optimize their targeting and content strategies to reduce acquisition costs while maintaining conversion quality within each subreddit.
Key Conversion Views by Ad tracks the number of views that led to key conversions for each individual ad. This metric helps marketers understand which specific ads are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the ad level, teams can optimize their creative elements and ad formats for maximum conversion impact.