Spend by Community tracks advertising investment within specific Reddit communities or subreddits, showing how your budget is distributed across different audience segments. This metric helps identify which communities are consuming the largest portions of your advertising budget and whether that spending is justified by performance. Understanding spend distribution across communities enables more effective budget allocation and helps optimize your community targeting strategy.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend by Community using Databox, follow these steps:
Reddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
CPV by Keyword analyzes the average cost per video view for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective video engagement. This metric helps identify keywords that balance targeting precision with cost efficiency for video content, enabling better optimization of your keyword strategy. Understanding CPV performance by keyword allows continuous refinement of your targeting approach to maximize the value of your video advertising budget.
Effective Cost per Thousand Impressions (eCPM) measures the cost per 1,000 impressions, helping evaluate advertising cost efficiency at scale. This metric provides a standardized way to compare costs across different campaigns, ad groups, and targeting strategies regardless of their total impression volume. By calculating costs on a per-thousand basis, eCPM enables advertisers to make data-driven decisions about budget allocation and optimization opportunities.
Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.
Reach by Ad Group tracks the number of unique users who saw ads within each ad group, providing insights into audience penetration at the targeting level. This granular view helps identify which audience segments and targeting combinations reach the largest relevant audience. By analyzing reach at the ad group level, advertisers can optimize their targeting parameters and audience strategies to maximize their campaign's total reach.
Video Fully Viewable Impressions by Campaign tracks the number of fully viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement potential. By analyzing campaign-level viewability data, marketers can identify and replicate successful placement strategies across their advertising initiatives.
Key Conversion Clicks measures the number of times users complete designated high-value actions after clicking on your Reddit ads. This metric helps advertisers track and optimize their campaigns by identifying which ads are most effective at driving important business outcomes. By monitoring key conversion clicks, marketers can make data-driven decisions to improve their Reddit advertising ROI and achieve their conversion goals.
Key Conversion Rate by Community shows the rate of key conversions within specific communities. This breakdown helps identify which subreddit communities are most effective at driving valuable user actions. By analyzing conversion rates at the community level, advertisers can optimize their targeting and content strategy to maximize conversion performance within each subreddit.
Key Conversion Views by Keyword tracks the number of views that led to key conversions for ads associated with specific keywords. This metric helps marketers understand which keywords are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the keyword level, teams can optimize their keyword targeting and content strategies for maximum conversion impact.