Engaged Clicks by Community tracks the number of meaningful interactions with ads in specific Reddit communities or subreddits. This metric helps identify which community audiences are most receptive to your advertising content and likely to engage deeply with your brand. Understanding engagement patterns at the community level enables better targeting decisions and helps optimize ad placement across Reddit's diverse user base.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engaged Clicks by Community using Databox, follow these steps:
CTR by Ad Group analyzes click-through rates at the ad group level, revealing how different audience targeting combinations and creative approaches perform in terms of user engagement. This granular view helps identify which specific audience segments and targeting strategies generate the highest engagement rates with your ads. Understanding CTR performance by ad group enables advertisers to optimize their targeting parameters, refine audience segments, and improve overall campaign efficiency.
Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Video Completion Rate by Ad Group measures the percentage of users who watched video ads to completion within specific ad group segments. This granular view helps identify which audience targeting combinations and creative approaches drive the highest video engagement rates. By analyzing completion rates at the ad group level, advertisers can optimize their targeting parameters and video content strategy to maximize viewer retention and campaign performance.
Video Completion Rate by Ad measures the percentage of users who watched individual video ads from start to finish. This metric helps identify which specific video creatives and messaging approaches maintain viewer attention throughout the entire duration. By analyzing completion rates at the individual ad level, advertisers can optimize their video content strategy and creative elements to maximize viewer retention and engagement.
Video Viewable Impressions by Campaign tracks the number of viewable video impressions within each campaign. This metric helps advertisers understand which campaigns are achieving optimal video ad visibility and engagement. By analyzing viewability at the campaign level, marketers can identify successful strategies and optimize underperforming campaigns for better video ad exposure.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Key Conversion Total Count tracks the absolute number of key conversions generated through your Reddit advertising efforts. This metric provides a clear measure of how many valuable user actions have been completed across all your campaigns. By monitoring the total conversion count, you can assess the overall effectiveness of your advertising strategy in driving desired user behaviors.