CPV by Ad Group measures the average cost per video view at the ad group level, revealing which audience targeting combinations deliver video views most cost-effectively. This granular view helps identify the specific audience segments and targeting strategies that minimize cost while maximizing video engagement. Understanding CPV performance by ad group enables advertisers to optimize their targeting parameters and bid strategies for maximum cost efficiency in video campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPV by Ad Group using Databox, follow these steps:
Clicks by Ad Group tracks user engagement at a granular level by measuring clicks within specific ad groups. This data helps identify which audience targeting combinations and creative approaches generate the strongest user response. By analyzing clicks at the ad group level, advertisers can optimize their targeting strategies, refine audience segments, and improve overall campaign performance.
Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
ECPM by Campaign measures the effective cost per thousand impressions across different advertising campaigns, providing a standardized way to compare reach costs between campaigns regardless of their scale. This metric helps identify which campaign strategies and targeting approaches deliver impressions most cost-efficiently. By analyzing ECPM at the campaign level, advertisers can optimize their budget allocation and improve the overall cost efficiency of their Reddit advertising efforts.
Reach by Ad Group tracks the number of unique users who saw ads within each ad group, providing insights into audience penetration at the targeting level. This granular view helps identify which audience segments and targeting combinations reach the largest relevant audience. By analyzing reach at the ad group level, advertisers can optimize their targeting parameters and audience strategies to maximize their campaign's total reach.
Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.
Video Fully Viewable Impressions by Ad Group tracks the number of fully viewable video impressions within each ad group. This metric helps advertisers understand which audience segments and targeting combinations achieve optimal video ad visibility. By analyzing ad group-level viewability data, marketers can identify successful targeting strategies and optimize their ad group structure for maximum engagement.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.