Impressions by Keyword analyzes how often ads associated with specific keywords are shown to users, providing insights into the reach of different keyword targeting strategies. This metric helps identify which search terms and phrases generate the most exposure for your ads. Understanding impression performance by keyword enables continuous refinement of your targeting approach to maximize visibility with relevant audiences.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Keyword using Databox, follow these steps:
Clicks by Campaign provides detailed insights into how many users are actively engaging with ads across your different campaigns on Reddit. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving user interaction. Understanding click performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Effective Cost per Thousand Impressions (eCPM) measures the cost per 1,000 impressions, helping evaluate advertising cost efficiency at scale. This metric provides a standardized way to compare costs across different campaigns, ad groups, and targeting strategies regardless of their total impression volume. By calculating costs on a per-thousand basis, eCPM enables advertisers to make data-driven decisions about budget allocation and optimization opportunities.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Reach by Campaign tracks the number of unique users who saw ads within each campaign, providing insights into the true audience size of different campaign strategies. This metric helps identify which campaigns are most effective at reaching new users and expanding brand visibility on Reddit. By analyzing reach at the campaign level, advertisers can optimize their targeting and budget allocation to maximize audience growth across their advertising initiatives.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion Rate by Campaign shows the rate of key conversions within each campaign. This breakdown helps identify which campaigns are most effective at driving valuable user actions. By analyzing conversion rates at the campaign level, advertisers can optimize their budget allocation and campaign strategies to maximize overall conversion performance.
Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.