Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
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Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency using Databox, follow these steps:
Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
Clicks by Keyword measures user engagement with ads based on the keywords they're targeting, providing insights into which search terms drive the most interaction. This data helps identify the most effective keywords for reaching engaged users and optimizing your targeting strategy. Understanding click performance by keyword enables continuous refinement of your keyword targeting approach and helps improve overall campaign efficiency.
CTR by Community tracks click-through rates within specific Reddit communities or subreddits, showing how different audience segments engage with your ads in their preferred environments. This metric helps identify which communities provide the most engaged and responsive audiences for your advertising message. Understanding CTR performance by community enables better targeting decisions and helps optimize ad content for specific Reddit audience segments.
Video Completion Rate by Ad measures the percentage of users who watched individual video ads from start to finish. This metric helps identify which specific video creatives and messaging approaches maintain viewer attention throughout the entire duration. By analyzing completion rates at the individual ad level, advertisers can optimize their video content strategy and creative elements to maximize viewer retention and engagement.
Video Starts by Ad tracks the number of video ad starts for each individual ad, providing detailed insights into which specific video creatives successfully capture viewer attention. This metric helps identify the most effective combinations of thumbnails, titles, and preview content that drive users to begin watching video ads. By analyzing video starts at the ad level, advertisers can continuously optimize their creative approach and improve the initial engagement rate of their video campaigns.
Key Conversion Total Count by Keyword tracks the total number of key conversions for ads associated with specific keywords. This metric helps identify which search terms and phrases are most effective at driving valuable user actions. By analyzing conversion volumes at the keyword level, marketers can optimize their targeting and budget allocation to scale successful keyword strategies.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.
Key Conversion Views by Community tracks the number of views that led to key conversions within specific communities. This metric helps marketers understand which subreddit communities are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the community level, teams can optimize their targeting and content strategies for maximum conversion impact within each subreddit.