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Reddit Ads Frequency

Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.

With Databox you can track all your metrics from various data sources in one place.

Frequency 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Frequency"?
Frequency measures how often individual users see your ads, helping balance between sufficient exposure for message retention and avoiding ad fatigue. This metric is crucial for optimizing ad delivery and maintaining campaign effectiveness.
Example: A retail brand monitors frequency across campaigns to ensure their holiday promotions reach users enough times to drive action without causing ad fatigue.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Frequency in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Frequency using Databox, follow these steps:

  1. 1
    Connect Reddit Ads that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Frequency on the Performance screen
  6. 6
    Get Frequency performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Frequency
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Reddit Ads integration with Databox Track Frequency from Reddit Ads in Databox GET STARTED

General

  • Description
    Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
  • Category
    Reach
  • Subcategory
    Ad Exposure
  • Date Added
    2025-02-17

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly, yearly and all-time.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 18 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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