Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency using Databox, follow these steps:
CTR by Ad measures the click-through rate of individual ads, providing detailed insights into which specific ad creatives and messages drive the highest engagement rates. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing CTR at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
Spend by Keyword analyzes advertising investment across different keywords, providing insights into how your budget is being used across various targeting terms. This metric helps identify which keywords are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns by keyword enables continuous refinement of your keyword targeting strategy and helps optimize budget allocation for maximum efficiency.
Cost per View (CPV) measures the average cost paid for each video view on your Reddit video ads. This metric helps evaluate the cost efficiency of your video advertising efforts by calculating the total video ad spend divided by the number of views received. Understanding your CPV enables data-driven decisions about video ad budget allocation and helps optimize campaigns for maximum return on investment.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.
Video Starts by Ad Group tracks the number of video ad starts within each ad group, providing insights into how different audience targeting combinations drive video engagement. This metric helps identify which ad group strategies and audience segments are most effective at getting users to begin watching video content. By analyzing video starts at the ad group level, advertisers can optimize their targeting parameters and audience segmentation to maximize video view initiation rates.
Key Conversion Total Count by Community tracks the total number of key conversions within specific communities. This metric helps identify which subreddits are most effective at driving valuable user actions. By analyzing conversion volumes at the community level, marketers can optimize targeting and budget allocation to scale successful subreddit placements.
Key Conversion Views by Ad tracks the number of views that led to key conversions for each individual ad. This metric helps marketers understand which specific ads are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the ad level, teams can optimize their creative elements and ad formats for maximum conversion impact.