Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Frequency using Databox, follow these steps:
CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
CPV by Ad tracks the average cost per video view for individual ads, providing detailed insights into which specific video creatives deliver views most cost-effectively. This metric helps identify the most efficient combinations of video content, length, and messaging that resonate with your target audience. By analyzing CPV at the ad level, advertisers can continuously optimize their video creative approach and improve the overall performance of their video advertising campaigns.
Engaged Clicks by Keyword analyzes the number of meaningful interactions with ads associated with specific keywords, providing insights into which search terms drive the deepest user engagement. This metric helps identify keywords that attract users who take additional actions beyond standard clicks, enabling better optimization of your keyword targeting strategy. By tracking engaged clicks at the keyword level, advertisers can continuously refine their targeting approach to maximize valuable user interactions and improve campaign performance.
Reach by Community tracks the number of unique users who saw ads within specific Reddit communities or subreddits, providing insights into audience exposure across different segments of the platform. This metric helps identify which communities provide access to the largest relevant audiences for your advertising message. By analyzing reach at the community level, advertisers can optimize their targeting strategy and improve the overall effectiveness of their community-focused advertising campaigns.
Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.
Video View Rate measures the percentage of impressions that result in video views on Reddit ads, providing a key metric for video ad performance. This metric helps advertisers understand how effectively their video content captures audience attention and drives engagement across different placements and formats. By tracking view rates, advertisers can optimize their video strategy, targeting, and creative approach to maximize viewer engagement and campaign effectiveness.
Key Conversion ECPA measures the average cost required to acquire a key conversion through Reddit advertising. This metric helps advertisers evaluate the cost-effectiveness of their campaigns by dividing total ad spend by the number of key conversions generated. By tracking ECPA over time, marketers can optimize their targeting, bidding, and creative strategies to reduce acquisition costs while maintaining conversion quality.
Reddit Leads by Ad tracks the number of leads generated by each individual ad. This metric helps marketers understand which specific ad creatives and messaging are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad level, teams can optimize their creative strategies and copy for maximum lead generation results.