Impressions by Campaign tracks the total number of times ads within each campaign are shown to Reddit users, providing comprehensive visibility data across different marketing initiatives. This metric helps identify which campaign strategies achieve the broadest reach and exposure to your target audience. Understanding impression distribution across campaigns enables better optimization of budget allocation and targeting approaches for maximum visibility.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Reddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
Clicks by Ad Group tracks user engagement at a granular level by measuring clicks within specific ad groups. This data helps identify which audience targeting combinations and creative approaches generate the strongest user response. By analyzing clicks at the ad group level, advertisers can optimize their targeting strategies, refine audience segments, and improve overall campaign performance.
Reach by Ad Group tracks the number of unique users who saw ads within each ad group, providing insights into audience penetration at the targeting level. This granular view helps identify which audience segments and targeting combinations reach the largest relevant audience. By analyzing reach at the ad group level, advertisers can optimize their targeting parameters and audience strategies to maximize their campaign's total reach.
Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Key Conversion ECPA by Campaign shows the effective cost per acquisition for key conversions within each campaign. This metric helps advertisers identify which campaigns are most cost-efficient at driving valuable conversions. By analyzing ECPA at the campaign level, marketers can optimize budget allocation and targeting strategies to reduce acquisition costs while maintaining conversion quality.
Reddit Leads by Ad Group tracks the number of leads generated within each ad group. This metric helps marketers understand which audience segments and targeting combinations are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad group level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results.