Impressions by Campaign tracks the total number of times ads within each campaign are shown to Reddit users, providing comprehensive visibility data across different marketing initiatives. This metric helps identify which campaign strategies achieve the broadest reach and exposure to your target audience. Understanding impression distribution across campaigns enables better optimization of budget allocation and targeting approaches for maximum visibility.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Campaign using Databox, follow these steps:
Reddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
CPC by Ad tracks the average cost per click for individual ads, providing detailed insights into which specific ad creatives generate the most cost-effective user engagement. This metric helps identify the creative elements and messaging approaches that deliver clicks at the lowest cost. By analyzing CPC at the ad level, advertisers can continuously optimize their creative strategy to improve the cost efficiency of their campaigns.
Spend by Community tracks advertising investment within specific Reddit communities or subreddits, showing how your budget is distributed across different audience segments. This metric helps identify which communities are consuming the largest portions of your advertising budget and whether that spending is justified by performance. Understanding spend distribution across communities enables more effective budget allocation and helps optimize your community targeting strategy.
Engaged Clicks by Community tracks the number of meaningful interactions with ads in specific Reddit communities or subreddits. This metric helps identify which community audiences are most receptive to your advertising content and likely to engage deeply with your brand. Understanding engagement patterns at the community level enables better targeting decisions and helps optimize ad placement across Reddit's diverse user base.
Reach measures the number of unique users who have seen your Reddit ads during a campaign period. This metric provides crucial insight into your advertising campaign's true audience size and market penetration. By tracking unique users rather than total impressions, reach helps you understand how effectively your ads are expanding your brand's visibility to new audiences on the platform.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Key Conversion ECPA by Campaign shows the effective cost per acquisition for key conversions within each campaign. This metric helps advertisers identify which campaigns are most cost-efficient at driving valuable conversions. By analyzing ECPA at the campaign level, marketers can optimize budget allocation and targeting strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Rate measures the percentage of users who complete designated high-value actions through your Reddit ads. This metric helps evaluate how effectively your advertising drives users toward completing important goals like purchases, signups, or other valuable conversions. By tracking conversion rates over time, advertisers can optimize their campaigns to maximize the number of users who take desired actions.
Key Conversion Total Count by Campaign tracks the total number of key conversions within each campaign. This metric helps identify which campaigns are most effective at generating valuable user actions. By analyzing conversion volumes at the campaign level, marketers can optimize budget allocation and scale successful strategies.