Reddit Ads Video Completion Rate

Reddit Ads

CTR by Community tracks click-through rates within specific Reddit communities or subreddits, showing how different audience segments engage with your ads in their preferred environments. This metric helps identify which communities provide the most engaged and responsive audiences for your advertising message. Understanding CTR performance by community enables better targeting decisions and helps optimize ad content for specific Reddit audience segments.

Reddit Ads

CTR by Keyword analyzes click-through rates for ads associated with specific keywords, providing insights into which search terms and phrases drive the highest engagement rates. This metric helps identify the most effective keywords for reaching and engaging your target audience on Reddit. Understanding CTR performance by keyword enables continuous refinement of your keyword targeting strategy and helps improve the overall efficiency of your advertising campaigns.

Reddit Ads

CPC by Campaign analyzes the average cost per click across different advertising campaigns, providing insights into which campaign strategies deliver the most cost-effective user engagement. This metric helps identify campaigns that balance user interaction with spending efficiency, enabling better budget allocation decisions. By comparing CPC across campaigns, advertisers can optimize their targeting and bidding strategies to achieve the best possible return on ad spend.

Reddit Ads

Impressions by Ad Group measures how often ads within specific ad groups are shown to users, revealing the reach of different audience targeting combinations. This granular view helps identify which audience segments and targeting strategies provide the greatest exposure for your ads. By analyzing impressions at the ad group level, advertisers can optimize their targeting parameters and improve overall campaign visibility.

Reddit Ads

Spend tracks your total monetary investment in Reddit advertising, providing a comprehensive view of your advertising costs across all campaigns and initiatives. This metric helps evaluate your overall advertising investment and enables calculation of key performance ratios like ROI and ROAS. Understanding your spend patterns helps optimize budget allocation and ensures your advertising investments align with your business objectives.

Reddit Ads

Engaged Clicks by Ad Group tracks the number of meaningful interactions with ads in each ad group, providing insights into how different audience targeting combinations drive deeper user engagement. This metric helps identify which ad group strategies and audience segments generate the most valuable interactions beyond simple clicks. By analyzing engaged clicks at the ad group level, advertisers can optimize their targeting parameters and creative approaches to maximize meaningful engagement with their target audiences.

Reddit Ads

Video Starts measures the number of times users begin watching your video ads on Reddit. Each video start represents an initial engagement point where a user has chosen to view or been served your video content. This metric is crucial for understanding how effectively your video ads capture user attention and evaluating the initial performance of your video advertising campaigns.

Reddit Ads

Key Conversion Views by Ad tracks the number of views that led to key conversions for each individual ad. This metric helps marketers understand which specific ads are most effective at generating conversions through ad views alone. By analyzing view-based conversions at the ad level, teams can optimize their creative elements and ad formats for maximum conversion impact.