Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Viewable Impressions by Ad Group using Databox, follow these steps:
Clicks by Community tracks user engagement within specific Reddit communities or subreddits, showing how different audience segments respond to your ads. This metric helps identify which communities are most receptive to your messaging and which generate the strongest user interest. Understanding community-level click performance enables better targeting decisions and helps optimize content for specific Reddit audiences.
Spend by Community tracks advertising investment within specific Reddit communities or subreddits, showing how your budget is distributed across different audience segments. This metric helps identify which communities are consuming the largest portions of your advertising budget and whether that spending is justified by performance. Understanding spend distribution across communities enables more effective budget allocation and helps optimize your community targeting strategy.
ECPM by Community measures the effective cost per thousand impressions within specific Reddit communities or subreddits, showing which audience segments provide the most cost-effective reach. This metric helps identify communities where your advertising budget can achieve the best return on investment in terms of impression volume. Understanding ECPM performance by community enables better targeting decisions and helps optimize ad spend across Reddit's diverse user base.
Video Starts measures the number of times users begin watching your video ads on Reddit. Each video start represents an initial engagement point where a user has chosen to view or been served your video content. This metric is crucial for understanding how effectively your video ads capture user attention and evaluating the initial performance of your video advertising campaigns.
Video Starts by Ad Group tracks the number of video ad starts within each ad group, providing insights into how different audience targeting combinations drive video engagement. This metric helps identify which ad group strategies and audience segments are most effective at getting users to begin watching video content. By analyzing video starts at the ad group level, advertisers can optimize their targeting parameters and audience segmentation to maximize video view initiation rates.
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Views tracks the number of ad impressions that resulted in valuable user actions. This metric helps understand how effectively your ads drive conversions through viewership alone. By analyzing view-based conversions, marketers can optimize their ad placement and frequency strategies to maximize conversion rates.
Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.