Video View Rate by Ad Group measures the percentage of impressions that result in video views at the ad group level, providing insights into audience segment performance. This breakdown helps identify which targeting approaches and audience combinations are most effective at driving video engagement. Understanding view rate performance at the ad group level enables optimization of targeting strategies while providing valuable insights for future audience segmentation.
With Databox you can track all your metrics from various data sources in one place.
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Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video View Rate by Ad Group using Databox, follow these steps:
Spend by Ad measures advertising investment at the individual ad level, providing detailed insights into how your budget is being used across different creative executions. This metric helps identify which specific ads are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns at the ad level enables more effective budget allocation across your creative portfolio and helps optimize overall campaign efficiency.
Cost per View (CPV) measures the average cost paid for each video view on your Reddit video ads. This metric helps evaluate the cost efficiency of your video advertising efforts by calculating the total video ad spend divided by the number of views received. Understanding your CPV enables data-driven decisions about video ad budget allocation and helps optimize campaigns for maximum return on investment.
Frequency by Campaign measures the average number of times users are exposed to ads within specific advertising campaigns on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the campaign level. By tracking frequency by campaign, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different campaign objectives.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Video Completion Rate by Community tracks the percentage of users who watched video ads to completion within specific Reddit communities or subreddits. This metric helps identify which communities provide the most engaged video audiences and where viewers are most likely to consume video content in full. Understanding completion rates by community enables advertisers to optimize their video targeting strategy and allocate budget to the most receptive subreddit audiences.
Key Conversion Clicks by Ad tracks the number of key conversions from clicks for each individual ad. This metric helps advertisers identify which specific ads are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the individual ad level, marketers can optimize their creative elements and messaging to maximize conversion rates.
Reddit Leads tracks the number of potential customers who have submitted their information through Reddit's lead generation forms in response to your ads. This metric helps measure the effectiveness of your advertising campaigns in capturing qualified prospects and building your sales pipeline. By monitoring lead generation performance, marketers can optimize their targeting, messaging, and form design to maximize the number of quality leads generated through Reddit Ads.
Reddit Leads by Community tracks the number of leads generated within specific subreddit communities. This metric helps marketers understand which community audiences are most likely to engage with lead forms and become qualified prospects. By analyzing lead generation performance at the community level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results within the most relevant subreddits.