CTR by Keyword analyzes click-through rates for ads associated with specific keywords, providing insights into which search terms and phrases drive the highest engagement rates. This metric helps identify the most effective keywords for reaching and engaging your target audience on Reddit. Understanding CTR performance by keyword enables continuous refinement of your keyword targeting strategy and helps improve the overall efficiency of your advertising campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Keyword using Databox, follow these steps:
Clicks by Campaign provides detailed insights into how many users are actively engaging with ads across your different campaigns on Reddit. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving user interaction. Understanding click performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Spend by Keyword analyzes advertising investment across different keywords, providing insights into how your budget is being used across various targeting terms. This metric helps identify which keywords are consuming your budget and whether that spending is generating appropriate returns. Understanding spend patterns by keyword enables continuous refinement of your keyword targeting strategy and helps optimize budget allocation for maximum efficiency.
Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Video Starts measures the number of times users begin watching your video ads on Reddit. Each video start represents an initial engagement point where a user has chosen to view or been served your video content. This metric is crucial for understanding how effectively your video ads capture user attention and evaluating the initial performance of your video advertising campaigns.
Video Fully Viewable Impressions by Community tracks the number of fully viewable video impressions within specific subreddit communities. This metric helps advertisers understand which communities provide optimal visibility and engagement for their video content. By analyzing community-level viewability data, marketers can identify the most effective subreddits and optimize their targeting strategy for maximum impact.
Key Conversion ECPA by Community shows the effective cost per acquisition for key conversions within specific Reddit communities. This metric helps advertisers identify which subreddit communities are most cost-efficient at driving valuable conversions. By analyzing ECPA at the community level, marketers can optimize their targeting and content strategies to reduce acquisition costs while maintaining conversion quality within each subreddit.
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.