Reddit Ads Key Conversion Rate

Reddit Ads

CTR by Ad Group analyzes click-through rates at the ad group level, revealing how different audience targeting combinations and creative approaches perform in terms of user engagement. This granular view helps identify which specific audience segments and targeting strategies generate the highest engagement rates with your ads. Understanding CTR performance by ad group enables advertisers to optimize their targeting parameters, refine audience segments, and improve overall campaign efficiency.

Reddit Ads

ECPM by Keyword analyzes the effective cost per thousand impressions for ads associated with specific keywords, providing insights into which search terms deliver impressions most cost-effectively. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding ECPM performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.

Reddit Ads

Engaged Clicks by Campaign tracks the number of meaningful interactions with ads in each campaign, providing insights into how different campaign strategies drive deeper user engagement. This metric helps identify which campaign approaches are most effective at generating valuable user interactions beyond simple clicks. By analyzing engaged clicks at the campaign level, advertisers can optimize their strategies to maximize meaningful engagement and improve overall campaign performance.

Reddit Ads

Reach measures the number of unique users who have seen your Reddit ads during a campaign period. This metric provides crucial insight into your advertising campaign's true audience size and market penetration. By tracking unique users rather than total impressions, reach helps you understand how effectively your ads are expanding your brand's visibility to new audiences on the platform.

Reddit Ads

Video Completion Rate by Community tracks the percentage of users who watched video ads to completion within specific Reddit communities or subreddits. This metric helps identify which communities provide the most engaged video audiences and where viewers are most likely to consume video content in full. Understanding completion rates by community enables advertisers to optimize their video targeting strategy and allocate budget to the most receptive subreddit audiences.

Reddit Ads

Video Viewable Impressions by Ad Group tracks the number of viewable video impressions within each ad group. This metric helps advertisers understand which ad groups are achieving optimal video ad visibility and engagement. By analyzing viewability at the ad group level, marketers can identify successful targeting strategies and optimize underperforming ad groups for better video ad exposure.

Reddit Ads

Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.

Reddit Ads

Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.