Engaged Clicks measure the number of meaningful interactions users have with your Reddit ads that go beyond standard clicks. These interactions indicate a deeper level of interest and engagement with your ad content, showing users who take additional actions after the initial click. By tracking engaged clicks, advertisers can identify which content and targeting strategies drive the most valuable user interactions and optimize their campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Engaged Click using Databox, follow these steps:
Frequency by Ad measures the average number of times users are exposed to individual ad creatives on Reddit. This metric helps advertisers identify potential creative fatigue and determine optimal exposure levels for specific ad content. By tracking frequency at the ad level, advertisers can optimize their creative rotation strategies and maintain engagement by refreshing ads before users become oversaturated.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Reach by Keyword tracks the number of unique users who saw ads associated with specific keywords, providing insights into which search terms and phrases drive the broadest audience exposure. This metric helps identify keywords that balance targeting precision with audience reach, enabling better optimization of your keyword strategy. Understanding reach performance by keyword allows continuous refinement of your targeting approach to maximize the visibility of your advertising campaigns.
Video Starts by Ad Group tracks the number of video ad starts within each ad group, providing insights into how different audience targeting combinations drive video engagement. This metric helps identify which ad group strategies and audience segments are most effective at getting users to begin watching video content. By analyzing video starts at the ad group level, advertisers can optimize their targeting parameters and audience segmentation to maximize video view initiation rates.
Video Starts by Community tracks the number of video ad starts within specific Reddit communities or subreddits, showing how different audience segments engage with video content. This metric helps identify which communities provide the most receptive audiences for video advertising and have the highest propensity to begin watching video ads. Understanding video start performance by community enables better targeting decisions and helps optimize video content for specific Reddit audience segments.
Key Conversion Clicks by Community tracks the number of key conversions from clicks within specific Reddit communities. This metric helps advertisers identify which subreddits are most effective at driving valuable user actions after ad clicks. By analyzing conversion performance at the community level, marketers can optimize their targeting and content strategy to maximize conversion rates within the most relevant subreddits.
Reddit Leads by Ad Group tracks the number of leads generated within each ad group. This metric helps marketers understand which audience segments and targeting combinations are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the ad group level, teams can optimize their targeting strategies and budget allocation for maximum lead generation results.
Reddit Leads by Keyword tracks the number of leads generated for ads associated with specific keywords. This metric helps marketers understand which search terms and phrases are most effective at driving qualified prospects to complete lead forms. By analyzing lead generation performance at the keyword level, teams can optimize their keyword targeting and bidding strategies for maximum lead generation results.