Key Conversion Rate by Ad Group shows the rate of key conversions within each ad group. This breakdown helps identify which ad groups are most effective at driving valuable user actions. By analyzing conversion rates at the ad group level, advertisers can optimize their targeting and budget allocation to maximize overall conversion performance.
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Clicks by Campaign provides detailed insights into how many users are actively engaging with ads across your different campaigns on Reddit. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving user interaction. Understanding click performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Clicks by Ad Group tracks user engagement at a granular level by measuring clicks within specific ad groups. This data helps identify which audience targeting combinations and creative approaches generate the strongest user response. By analyzing clicks at the ad group level, advertisers can optimize their targeting strategies, refine audience segments, and improve overall campaign performance.
CTR by Ad measures the click-through rate of individual ads, providing detailed insights into which specific ad creatives and messages drive the highest engagement rates. This metric helps identify the most effective combinations of visual elements, copy, and calls-to-action that resonate with your target audience. By analyzing CTR at the ad level, advertisers can continuously optimize their creative approach and improve the overall performance of their advertising campaigns.
CPC by Keyword analyzes the average cost per click for ads associated with specific keywords, providing insights into which search terms deliver the most cost-effective user engagement. This metric helps identify keywords that balance targeting precision with cost efficiency, enabling better optimization of your keyword strategy. Understanding CPC performance by keyword allows continuous refinement of your targeting approach to maximize the value of your advertising budget.
Engaged Clicks by Campaign tracks the number of meaningful interactions with ads in each campaign, providing insights into how different campaign strategies drive deeper user engagement. This metric helps identify which campaign approaches are most effective at generating valuable user interactions beyond simple clicks. By analyzing engaged clicks at the campaign level, advertisers can optimize their strategies to maximize meaningful engagement and improve overall campaign performance.
Video Completion Rate by Ad Group measures the percentage of users who watched video ads to completion within specific ad group segments. This granular view helps identify which audience targeting combinations and creative approaches drive the highest video engagement rates. By analyzing completion rates at the ad group level, advertisers can optimize their targeting parameters and video content strategy to maximize viewer retention and campaign performance.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Reddit Leads tracks the number of potential customers who have submitted their information through Reddit's lead generation forms in response to your ads. This metric helps measure the effectiveness of your advertising campaigns in capturing qualified prospects and building your sales pipeline. By monitoring lead generation performance, marketers can optimize their targeting, messaging, and form design to maximize the number of quality leads generated through Reddit Ads.