Key Conversion ECPA by Campaign shows the effective cost per acquisition for key conversions within each campaign. This metric helps advertisers identify which campaigns are most cost-efficient at driving valuable conversions. By analyzing ECPA at the campaign level, marketers can optimize budget allocation and targeting strategies to reduce acquisition costs while maintaining conversion quality.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Key Conversion ECPA by Campaign using Databox, follow these steps:
Clicks by Campaign provides detailed insights into how many users are actively engaging with ads across your different campaigns on Reddit. This breakdown helps identify which campaign strategies and messaging approaches are most effective at driving user interaction. Understanding click performance at the campaign level enables optimization of budget allocation and targeting strategies while providing valuable insights for future campaign planning.
Engaged Clicks by Campaign tracks the number of meaningful interactions with ads in each campaign, providing insights into how different campaign strategies drive deeper user engagement. This metric helps identify which campaign approaches are most effective at generating valuable user interactions beyond simple clicks. By analyzing engaged clicks at the campaign level, advertisers can optimize their strategies to maximize meaningful engagement and improve overall campaign performance.
Video Starts by Ad Group tracks the number of video ad starts within each ad group, providing insights into how different audience targeting combinations drive video engagement. This metric helps identify which ad group strategies and audience segments are most effective at getting users to begin watching video content. By analyzing video starts at the ad group level, advertisers can optimize their targeting parameters and audience segmentation to maximize video view initiation rates.
Video Starts by Community tracks the number of video ad starts within specific Reddit communities or subreddits, showing how different audience segments engage with video content. This metric helps identify which communities provide the most receptive audiences for video advertising and have the highest propensity to begin watching video ads. Understanding video start performance by community enables better targeting decisions and helps optimize video content for specific Reddit audience segments.
Video Viewable Impressions by Community tracks the number of viewable video impressions within specific communities or subreddits. This metric helps advertisers understand which Reddit communities provide optimal visibility and engagement for their video content. By analyzing viewability at the community level, marketers can identify successful targeting opportunities and optimize their video ad placements for better exposure within relevant subreddits.
Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Reddit Leads tracks the number of potential customers who have submitted their information through Reddit's lead generation forms in response to your ads. This metric helps measure the effectiveness of your advertising campaigns in capturing qualified prospects and building your sales pipeline. By monitoring lead generation performance, marketers can optimize their targeting, messaging, and form design to maximize the number of quality leads generated through Reddit Ads.