Video Completion Rate by Ad measures the percentage of users who watched individual video ads from start to finish. This metric helps identify which specific video creatives and messaging approaches maintain viewer attention throughout the entire duration. By analyzing completion rates at the individual ad level, advertisers can optimize their video content strategy and creative elements to maximize viewer retention and engagement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Video Completion Rate by Ad using Databox, follow these steps:
Impressions by Ad Group measures how often ads within specific ad groups are shown to users, revealing the reach of different audience targeting combinations. This granular view helps identify which audience segments and targeting strategies provide the greatest exposure for your ads. By analyzing impressions at the ad group level, advertisers can optimize their targeting parameters and improve overall campaign visibility.
Engaged Clicks measure the number of meaningful interactions users have with your Reddit ads that go beyond standard clicks. These interactions indicate a deeper level of interest and engagement with your ad content, showing users who take additional actions after the initial click. By tracking engaged clicks, advertisers can identify which content and targeting strategies drive the most valuable user interactions and optimize their campaigns accordingly.
Frequency by Keyword measures the average number of times users see ads associated with specific keywords in your Reddit advertising campaigns. This metric helps identify which search terms may be experiencing ad fatigue or underexposure based on how frequently the associated ads are shown to users. By tracking frequency at the keyword level, advertisers can optimize their keyword targeting strategy and ad rotation to maintain optimal visibility while preventing audience saturation.
Video Viewable Impressions by Ad tracks the number of viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads are achieving optimal visibility and engagement with their target audience. By analyzing viewability at the individual ad level, marketers can identify successful creative elements and optimize underperforming ads for better video exposure.
Video Fully Viewable Impressions measures the number of times a video advertisement is completely visible in a user's viewport. This metric helps advertisers understand the true visibility and potential impact of their video content by tracking only impressions where the entire video player was in view. By focusing on full viewability, advertisers can better evaluate the effectiveness of their ad placements and optimize for maximum viewer engagement.
Video Fully Viewable Impressions by Ad tracks the number of fully viewable video impressions for each individual ad. This metric helps advertisers understand which specific video ads achieve optimal visibility and engagement potential. By analyzing ad-level viewability data, marketers can identify successful creative elements and optimize their video ad designs for maximum impact.
Key Conversion ECPA by Keyword shows the effective cost per acquisition for key conversions for ads associated with specific keywords. This metric helps advertisers identify which keywords are most cost-efficient at driving valuable conversions. By analyzing ECPA at the keyword level, marketers can optimize their keyword targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.
Key Conversion Rate measures the percentage of users who complete designated high-value actions through your Reddit ads. This metric helps evaluate how effectively your advertising drives users toward completing important goals like purchases, signups, or other valuable conversions. By tracking conversion rates over time, advertisers can optimize their campaigns to maximize the number of users who take desired actions.