Reddit Ads Reach by Ad

Reddit Ads

Clicks measure the number of times users actively engage with your Reddit ads by clicking on them. This interaction indicates a user's interest in learning more about your offering or visiting your destination URL. Each click represents a potential customer taking a deliberate action to engage with your brand, making this a crucial metric for measuring ad effectiveness and user engagement.

Reddit Ads

CTR by Campaign measures the click-through rate performance across different advertising campaigns, helping identify which campaign strategies are most effective at engaging users. This metric provides insights into how well each campaign's messaging, targeting, and creative elements resonate with its intended audience. By comparing CTR across campaigns, advertisers can optimize their campaign strategies, budget allocation, and targeting approaches to maximize user engagement.

Reddit Ads

Spend by Campaign measures the total advertising investment allocated to each campaign, providing detailed insight into budget utilization across different marketing initiatives. This breakdown helps identify which campaigns are consuming the most resources and whether that spending aligns with performance expectations. Understanding spend distribution across campaigns enables better budget optimization and helps improve overall campaign ROI.

Reddit Ads

Frequency by Ad Group measures the average number of times users are exposed to ads within specific ad groups on Reddit. This granular view helps advertisers understand exposure patterns and identify potential ad fatigue at the audience segment level. By tracking frequency by ad group, advertisers can optimize their delivery settings and creative rotation strategies to maintain optimal exposure levels for different audience targeting combinations.

Reddit Ads

Reach measures the number of unique users who have seen your Reddit ads during a campaign period. This metric provides crucial insight into your advertising campaign's true audience size and market penetration. By tracking unique users rather than total impressions, reach helps you understand how effectively your ads are expanding your brand's visibility to new audiences on the platform.

Reddit Ads

Video Completion Rate measures the percentage of users who watched your video ad from start to finish on Reddit. This metric provides crucial insights into how engaging and effective your video content is at maintaining viewer attention throughout its duration. A high completion rate indicates that your video content successfully captures and retains viewer interest, making it a vital metric for optimizing video ad performance.

Reddit Ads

Video View Rate by Ad measures the percentage of impressions that result in video views at the individual ad level, providing granular insights into creative performance. This breakdown helps identify which specific video ads and creative approaches are most effective at driving viewer engagement. Understanding view rate performance for each ad enables precise optimization of creative elements and informs future video content development strategies.

Reddit Ads

Key Conversion ECPA by Ad Group shows the effective cost per acquisition for key conversions within each ad group. This metric helps advertisers identify which ad groups are most cost-efficient at driving valuable conversions. By analyzing ECPA at the ad group level, marketers can optimize audience targeting and bidding strategies to reduce acquisition costs while maintaining conversion quality.