Spend tracks your total monetary investment in Reddit advertising, providing a comprehensive view of your advertising costs across all campaigns and initiatives. This metric helps evaluate your overall advertising investment and enables calculation of key performance ratios like ROI and ROAS. Understanding your spend patterns helps optimize budget allocation and ensures your advertising investments align with your business objectives.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Spend using Databox, follow these steps:
Reddit Ads dashboard template provides you with insights about ad engagement, click activity, money spent and more. You can discover which campaigns need improvement.
CPC by Campaign analyzes the average cost per click across different advertising campaigns, providing insights into which campaign strategies deliver the most cost-effective user engagement. This metric helps identify campaigns that balance user interaction with spending efficiency, enabling better budget allocation decisions. By comparing CPC across campaigns, advertisers can optimize their targeting and bidding strategies to achieve the best possible return on ad spend.
Frequency measures the average number of times an ad is shown to individual users on Reddit. This metric helps advertisers understand how often their target audience is exposed to their messaging and optimize delivery pacing. By tracking frequency, advertisers can ensure sufficient exposure for message retention while avoiding ad fatigue that could negatively impact campaign performance.
Video Completion Rate by Campaign measures the percentage of users who watched video ads to completion across different advertising campaigns on Reddit. This metric helps identify which campaign strategies and messaging approaches are most effective at maintaining viewer attention throughout video content. By analyzing completion rates at the campaign level, advertisers can optimize their video content strategy and targeting to maximize engagement and viewer retention.
Video Completion Rate by Ad Group measures the percentage of users who watched video ads to completion within specific ad group segments. This granular view helps identify which audience targeting combinations and creative approaches drive the highest video engagement rates. By analyzing completion rates at the ad group level, advertisers can optimize their targeting parameters and video content strategy to maximize viewer retention and campaign performance.
Video Viewable Impressions measures the number of times your video ads were actually visible to users on Reddit. This metric helps advertisers understand true ad exposure by only counting impressions where the video ad appeared within the viewable area of a user's screen. By tracking viewable impressions separately from total impressions, advertisers can better evaluate the real reach and effectiveness of their video campaigns.
Video Viewable Impressions by Keyword tracks the number of viewable video impressions for ads associated with specific keywords. This metric helps advertisers understand which keywords drive optimal visibility and engagement for their video content. By analyzing viewability at the keyword level, marketers can identify successful targeting opportunities and optimize their video ad targeting strategies for better exposure.
Reddit Leads tracks the number of potential customers who have submitted their information through Reddit's lead generation forms in response to your ads. This metric helps measure the effectiveness of your advertising campaigns in capturing qualified prospects and building your sales pipeline. By monitoring lead generation performance, marketers can optimize their targeting, messaging, and form design to maximize the number of quality leads generated through Reddit Ads.
Reddit Leads by Campaign tracks the number of leads generated within each campaign. This metric helps marketers understand which campaigns are most effective at capturing qualified prospects through lead forms. By analyzing lead generation performance at the campaign level, teams can optimize their campaign strategies and budget allocation for maximum lead generation results.